Interim Director of Creators + Community

Bobbie is looking for a full time Interim Director of Creators + Community to own and scale how our brand shows up through the people who love it. This is a full time, director-level role that leads the full creator and community function for the brand organization, spanning the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships and a national ambassador program.

You will translate brand and messaging strategy into creator-led programs that build awareness about Bobbie online and in store, deliver measurable growth, including for upcoming product launches. You will set the strategy, own the budget, and build the team, managing managers and coordinators while partnering closely with brand, growth, retail, and product marketing.

This is a maternity leave cover of ~8 months. This role reports to the Marketing Director for day-to-day, and the Chief Brand Officer for larger support.

• Continue to build and scale the Bobbie Besties program, growing the roster, deepening creator relationships, and driving effective paid media against creator content
• Own the end-to-end creator engine: sourcing and vetting, onboarding, contracting, briefing, content review, usage rights, and performance tracking
• Manage all creator briefings, ensuring every brief is grounded in brand messaging, product truth, and business objectives
• Ideate creator concepts and content franchises based on messaging, brand, and growth priorities, and keep an always-on pipeline of fresh ideas
• Partner with growth and paid social to identify top-performing creator content and scale it into paid, improving CPA, engagement, and conversion over time
• Set the creator content calendar in step with product launches, seasonal moments, and retail milestones
• Establish clear guardrails so all creator content stays compliant with infant nutrition marketing standards and Bobbie brand and marketing ethics and guidelines

• Build the strategy for Bobbie Besties IRL community programming, from local meetups and feeding-support events to flagship brand moments
• Operationalize a repeatable event playbook covering formats, budgets, staffing, vendors, and measurement so programming can scale across markets
• Own community-driven partnerships, identifying and building relationships with aligned brands, organizations, and community groups that reach parents
• Lead influencer partnerships end to end, from macro and celebrity talent to micro creators and everyday parent voices
• Turn community into a two-way relationship: gather insight and feedback from parents and members and feed it back into brand, product, and messaging
• Represent the brand and community function in cross-functional planning for launches, retail activations, and seasonal campaigns

• Lead the creator and community function for the brand organization, setting vision, strategy, and annual and quarterly priorities
• Have your finger on the pulse of mom and parenting culture and be ready to continuously lead the category in authentic and creative community content
• Oversee and develop a team of managers and coordinators, setting goals, coaching, and building a bench as the function scales
• Build the systems and processes that let the function scale: creator and ambassador CRM, briefing templates, approval workflows, and reporting dashboards
• Manage agency, platform, and vendor relationships that support creator, community, and events work
• Partner cross-functionally with brand, growth, retail, product marketing, legal, and regulatory to keep programs aligned and compliant
• Serve as the internal expert on creator and community trends, platform changes, and what is working for the category and competitors
• Represent the function to leadership, translating program performance into clear narratives and recommendations

• 8+ years in creator, influencer, community, or social marketing, with at least 3 years leading and managing a team
• A track record of building and scaling a creator or influencer program, ideally from an early stage to real scale
• Strong people leadership: you have hired, coached, and grown managers and coordinators
• Fluency in paid social and creator media, and comfort partnering with growth teams to turn organic content into efficient paid
• Experience producing IRL events or activations, from concept through on-the-ground execution (helping oversee IRL agency, or event…