Senior Market Researcher

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We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing data‑backed recommendations. Their insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

• Design and execute brand health tracking studies to monitor brand performance over time.
• Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
• Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
• Collaborate with cross‑functional teams to translate insights into actionable strategies for brand growth.
• Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
• Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
• Stay abreast of industry trends and advancements in market research tools and methodologies.

• Quantitative Methods:
  Solid background in conducting quantitative research including surveys (e.g. Conjoint, Max Diff), structured interviews, and usage data analysis. Includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods.
• Qualitative Methods:
  Experienced in focus groups, in‑depth interviews, ethnographic studies, and content analysis. Ability to interpret open‑ended data into actionable insights.
• Secondary Research:
  Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista or IBISWorld.
• SEO and Social Listening Tools:
  Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social listening platforms (e.g., Brandwatch, Mention) to understand audience behavior online and gauge brand sentiment.

• Competitive Analysis:
  Conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking.
• Trend Forecasting:
  Identify and interpret emerging trends using trend analysis tools or methodologies.
• Customer Segmentation & Personas:
  Segment target markets and develop detailed customer personas based on demographic, psychographic, and behavioral criteria.
• Insight Generation:
  Synthesize findings into clear, actionable insights that can inform brand strategies.

• Bachelor's degree in Marketing, Business, Statistics, or a related field. Master’s degree is a plus.
• 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry.
• Strong analytical skills with the ability to interpret data and generate insightful conclusions.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast‑paced environment.
• Proactive, detail‑oriented, and capable of managing multiple projects simultaneously.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. For San Francisco (the highest U.S. geography), the expected salary range is $122,500 – $191,000. Outside California, the range is $101,000 – $181,000. In Canada, the range is $128,000 CAD – $169,500 CAD. The salary range listed is for the level at which this job has been scoped.

This position is also eligible for competitive equity ownership and a comprehensive benefits package.

Employees must have their primary residence in or near one of the following cities:
Atlanta, Austin, Boston, Dallas, Denver, Chicago, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington D.C., Ottawa, Toronto, Vancouver, or Mexico City.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short‑term/long‑term disability plans
• 401(k)/RSP matching
• Onboarding…