Navy Director, Brand Marketing, Retail

Old Navy Director, Brand Marketing, Retail & Experience

Apply for the Old Navy Director, Brand Marketing, Retail & Experience role at BoF Careers.

About Old Navy

Forget what you know about old‑school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high‑quality, must‑have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since.

We cultivate a community of playful personalities that thrive in a fast‑paced environment where our employees can be their most authentic selves. Here, we’re family.

About the Role

Old Navy is seeking a strategic and results‑driven Marketing Director of Omni Brand Experience to lead the brand’s physical expression across our extensive retail footprint. This highly visible leadership role will oversee the creation and implementation of a cohesive, omnichannel brand identity, ensuring a seamless and engaging customer journey from our 1,200+ stores to our website and app. Ideal candidate has a deep understanding of multi‑channel retail marketing and a passion for bridging the gap between physical and digital spaces to build brand loyalty and drive sales.

This role requires a creative visionary with a tactical mindset, capable of translating brand strategies into impactful, on‑the‑ground execution. Position reports to the Vice President, Brand Marketing and is based out of the Gap Inc. HQ located in San Francisco, CA.

What You’ll Do

• Develop and execute comprehensive retail marketing strategies that align with Old Navy’s overall brand vision, seasonal priorities, and business goals, including store signage, key front‑of‑store marketing, opening and remodel strategies, and more.

• Act as the primary liaison between retail marketing and the broader Integrated Marketing, eCommerce, and Creative teams to ensure the brand experience is seamless and consistent across all touchpoints, from in‑store visual merchandising to digital campaigns.

• Manage the overall marketing expression within our fleet of 1,200+ stores, including window displays, in‑store signage, promotional messaging, and brand activations in partnership with creative, visual merchandising and store operations.

• Lead the development and implementation of localized marketing strategies and community engagement programs to increase store traffic and customer acquisition in specific markets; support new store openings and store remodel marketing initiatives.

• Work in partnership with Online experience, Brand Marketing, Visual Marketing and Store Ops to ensure consistent and holistic messaging across all customer touchpoints, enhanced to drive connection, inspiration, and conversion.

• Monitor and analyze key performance indicators (KPIs) for all retail marketing initiatives, using data and insights to optimize strategies and investments for maximum impact.

• Oversee the retail marketing budget, ensuring strategic allocation of resources; manage relationships with external vendors and creative agencies and partners.

• Manage, mentor, and develop a team of two retail marketing professionals, fostering a culture of creativity, collaboration, and accountability.

Who You Are

• 15+ years of experience in brand marketing, with a minimum of 5 years focused on retail, trade marketing, or visual marketing, preferably within the fashion or consumer retail industry.

• Deep understanding of women’s consumer behaviors and cultural trends.

• Proven track record of success in leading multi‑channel campaigns that drive brand awareness, customer engagement, and sales growth.

• Deep understanding of retail dynamics and the ability to translate brand strategies into impactful, on‑the‑ground experiences.

• Strong leadership skills with the ability to influence and collaborate effectively with diverse cross‑functional teams, from creative and digital to store operations and sales.

• Highly analytical and data‑driven, with experience developing performance dashboards and optimizing…