Founding GTM​/Sales Lead

About Wayo

Wayo is an AI-powered platform for creating real, physical products — from simple swag to fully custom builds. In the last decade, Shopify has made it easy for people to sell, and Flexport has digitized global logistics. Now that selling and shipping are frictionless, everyone – from creators to brands – wants to "make." But the process of making remains offline, slow, and fragmented.

Wayo changes that. From prompt → design → manufacturing → delivery, we're automating the entire product creation process through a vertically integrated global supply chain made up of thousands of top factories. Our AI agent is grounded in real factory data – materials, customization methods, and production constraints – enabling instant, factory-ready outputs and fully automated sourcing.

Companies like Figma, NBCUniversal, Remote and Flexport, along with fast-growing startups, brands and creators, use Wayo to produce high-quality custom products at factory-direct pricing without compromising on speed or quality. Wayo is backed by top investors including Neo, Courtyard Ventures (Berkeley Business School’s venture fund), Brown Angel Group, and ASU Capital.

Wayo is at an exciting inflection point, with real revenue, strong inbound demand, and new AI products launching. We’re now building our go-to-market foundation and are looking for our first GTM hire to help turn early traction into a repeatable, scalable growth engine.

The role

This is not a traditional sales role.

You’ll be Wayo’s first go-to-market hire, working directly with the founders to define who we sell to, how we sell, and why we win. You’ll own new customer acquisition end-to-end, while working closely with customers every day to understand their needs and buying drivers.

If you’re excited to take real ownership, work closely with the founders, and help build a durable go-to-market foundation from the ground up, this role is for you.

Responsibilities

• Partner closely with founders to shape and execute the company’s go-to-market strategy, including ICP definition, messaging, and acquisition channels

• Identify, prospect, and close net-new customers, owning the full sales cycle from first touch through close

• Represent the company at trade shows, conferences, and industry events to source and pitch new business opportunities

• Drive outbound to high-intent ICPs (startup founders, marketing & events teams, HR and operations leaders) through email, Linked In, calls, and in-person outreach

• Develop and manage strategic brand, community, and partner relationships that generate new customer acquisition

• Deliver tailored demos and tailored proposals based on customer objectives, budget, and delivery constraints

• Collaborate cross-functionally with sourcing, operations, and marketing to scope solutions and ensure smooth handoff post-close

• Act as the voice of the customer, surfacing insights to inform product, pricing, and operational improvements

• Consistently meet or exceed revenue and new-logo targets

• Maintain accurate pipeline management, forecasting, and performance tracking in Hub Spot

What we’re looking for

• 5 years of experience in a B2B sales experience (ideally with some startup experience)

• Demonstrated success driving revenue through outbound prospecting

• Excellent verbal and written communication skills with a persuasive, consultative selling style

• Highly proactive, curious, organized, and comfortable moving quickly in a fast-paced, collaborative environment

• Excited to build from zero to one and work closely with founders to shape the GTM motion

Bonus points if you have experience in

• Marketplaces, B2B e-commerce, or supply-chain-driven businesses

• Selling to startups, marketing, events, HR, or operations teams

• Being an early sales hire or part of a founding GTM team

• Cold outbound, including cold calling and event-driven prospecting

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Technology, Information and Internet

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