Personal Banker SAFE Act , Pacific Heights Branch

The De Novo Personal Banker SAFE Act is responsible for proactively acquiring, expanding and retaining relationships, growing their book of business and ensuring a world‑class customer experience for all current and prospective clients. The overall objective of this role is to support business growth in a newly opened branch, connect with the local community and foster relationships with clients through in person, phone, and video engagement to build client satisfaction and loyalty, increase sales, deepen relationships and drive increased engagement with Citi products and services.

This role is responsible for the execution of sales and service activities in coordination with key internal partners.

• Grow your assigned book of business by leveraging inbound and outbound interactions with new and existing clients to share the Citi value proposition, uncover stated and unstated client sales/referral opportunities.
• Deepen existing client relationships by investing time getting to know your clients, transforming these learnings into meaningful recommendations, and staying connected beyond the point of sale while delivering remarkable client experience.
• Represent Citibank as a brand ambassador, an expert on Citi’s products and their benefits and an educator on digital innovations.
• Leverage phone, e‑mail, and video channels to perform regular customer outreach including outbound sales, follow ups on pending recommendations and services, and proactive check‑ins; maximize the effectiveness of these calls through appropriate planning and prioritization.
• Cultivate relationships with partners, including Small Business, Home Lending and Personal Wealth Management, enabling you to fulfill or provide appropriate referrals to meet client needs.
• Invest in personal development and provide peer mentoring as appropriate within the team.
• Digitally savvy; comfortable adopting new technologies, explaining digital tools to clients, and interacting with clients across multiple channels (both in‑person and virtual).
• Work with business credit requests less than $250K, recognize/refer larger lending opportunities and cross‑sell treasury and related small business products.
• Build referral business opportunities through Centers of Influence (COIs) and the Member Get Member (MGM) Program.
• Provide Tellers and other branch staff with coaching and guidance on products and special programs, identifying client needs, and providing appropriate referrals.
• Recognize transaction needs of clients, educate clients on all service and digital channels and leverage technology/ marketing tools available to uncover opportunities, and present product offers/financial solutions.
• Understand and comply with Citibank policies, standards and procedures.
• Drive client satisfaction through delivery of exceptional client experience, acquire new relationships and deepen existing relationships through the presentation of relevant products and services.
• Understand and comply with Citibank policies, standards and procedures to ensure the security of the banks and clients’ assets.
• This position requires the employee to register as a mortgage loan originator with the Nationwide Mortgage Licensing System and Registry ("Registry") and obtain a unique identifier from the Registry before referring interested clients to Citibank for their mortgage needs, to maintain and renew that registration on an annual basis, to update registration information with the Registry on a timely basis, and to provide that unique identifier to consumers as required by applicable SAFE Act regulations and Citi policies and procedures.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• 2–4 Years of relevant experience; banking/finance, retail, or sales experience preferred.
• High school diploma…