Demand Generation Manager — SAP Ecosystem

LUZID

Demand Generation Manager — SAP Ecosystem

Luzid is building the operating system for SAP delivery — the infrastructure layer underneath the most complex and expensive IT projects companies run. SAP implementations move billions of dollars and thousands of consultants, but the knowledge generated in these projects is never captured: it lives in people's heads, disappears when the project ends, and gets rebuilt from scratch on every new engagement.

Luzid solves this with an agentic orchestration platform that coordinates every phase of SAP transformation, capturing decisions, tests, and context as a byproduct of work already underway — building an organizational memory that accumulates across projects instead of resetting.

We’re a team based in San Francisco and São Paulo, moving fast and already deployed with some of the largest SAP integrators in the world, including delaware Consulting, KPMG, and NTT Data. We have reached >$3M ARR in 11 months and raised $21M in funding. The team comes from Stanford, Meta, Two Sigma, Microsoft, and NASA.

You own pipeline. Not brand, not content for its own sake, not activity — qualified pipeline that sales can work and close.

Luzid sells into two motions at once: directly to enterprises running SAP S/4

HANA transformations, and through the global systems integrators who deliver those transformations. You’ll build the demand engine for both, working alongside sales, our brand marketer, and outside agencies.

This is a hands‑on individual contributor role. You won’t have a team — you’ll have budget, agencies, and the tools. Everything you ship, you build. It’s also a build‑it‑from‑scratch role in a market where the buyers are few, senior, and hard to reach, and where generic SaaS demand gen playbooks fail. If you know how SAP programs get funded and who actually influences them, that knowledge is the whole job.

Own the pipeline number

• Carry a qualified pipeline target and report against it. Build the funnel model — sources, conversion rates, velocity — and hold the team to it.

• Instrument attribution in Hub Spot so every opportunity is traceable to a source, and so we can kill what doesn’t work quickly.

• Run weekly pipeline reviews with sales; take responsibility for top‑of‑funnel volume and quality, not just lead counts.

Build the demand engine

• Design and run outbound and ABM programs against a defined account universe of SAP‑running enterprises — target account selection, messaging, sequencing, and channel mix.

• Build the partner demand motion: co‑marketing with global SIs, joint campaigns, partner‑sourced pipeline, and enablement assets their sellers will actually use.

• Own digital demand: paid, SEO/SEM, webinars, email programs, and the conversion path from first touch to booked meeting.

• Run high‑intent events and moments in the SAP ecosystem (SAP NOW, ASUG, Sapphire, Tech Ed, regional SI events) as pipeline plays, not brand exercises.

Manage the outside bench

• Select, brief, and manage demand generation and ABM agencies, appointment‑setting vendors, and freelancers. Hold them to output and cost per opportunity.

• Decide what to build in‑house versus buy, and make that call on economics.

Partner internally

• Work with sales on ICP definition, territory coverage, and lead handoff — and close the loop when leads don’t convert.

• Work with our brand marketer so campaigns land in a consistent voice, and translate positioning into messaging that converts.

• 7-10 years in demand generation, growth, or revenue marketing at a B2B software company, with a track record you can quantify: pipeline sourced, cost per opportunity, conversion improvements.

• Real knowledge of the SAP market. You’ve marketed to SAP customers or…