Director of Sales, Mid-Market

About Sprig Sprig is the customer survey platform, rebuilt around AI agents.

For two decades, teams have relied on Qualtrics, Medallia, and Survey Monkey to understand their customers. These platforms were built for a slower era, with manual setup, fragmented workflows, and insights that arrive too late to shape decisions. The gap between how fast products move and how fast research can keep up has never been wider.

We're building something different. With Sprig, AI agents design studies, adapt surveys in real time, and turn responses into clear, actionable insight. Teams move from question to evidence in hours instead of weeks, without sacrificing rigor. Product teams no longer guess. They know.

Our mission is to make deep customer understanding effortless and always on, so the best teams in the world can build products their customers love.

Companies like Microsoft, Door Dash, Notion, Figma, Coinbase, and Trip Advisor use Sprig to stay close to their users. Backed by $85M from Andreessen Horowitz, Accel, and First Round Capital, we're growing quickly across the world's leading product organizations.

The category is being rebuilt, with AI at the core. If you're excited by hard problems and the chance to define how modern teams understand their customers, we'd love to meet you.

About the Role Sprig is seeking a dynamic, hands-on Director of Sales (Mid-Market) to lead and scale our mid-market and BDR sales teams through the next stage of growth. You'll partner directly with Mid-Market Account Executives on strategic opportunities, coach BDRs to build a predictable pipeline, and establish repeatable sales motions that drive sustainable revenue growth.

You’ll report directly to the Chief Revenue Officer and cross-functional leaders across Leadership, Marketing, Customer Success, Product, and Operations, you'll shape our go-to-market strategy, build a high-performing sales culture, and help transform a fast-growing startup into a world-class sales organization. This is a high-impact leadership role for someone who loves building teams, creating process, and selling from the front.

This is a hybrid role in our HQ SF office: 4 days a week (Wed is WFH).Your Impact Lead, coach, and develop a high-performing team of Mid-Market account executives and Business Development Representatives, creating a culture of accountability, growth, and execution.

Serve as coach by actively participating in strategic customer opportunities, helping advance complex deals, remove blockers, and close mid-market and business alongside your team. Partner closely with Business Development Representatives to strengthen outbound strategy, messaging, prospecting discipline, and top-of-funnel pipeline generation.

Build repeatable sales processes, playbooks, and operating rhythms that improve consistency, forecasting accuracy, seller productivity, and win rates.

Own sales forecasting, pipeline health, CRM hygiene, and performance reporting, providing leadership with accurate visibility into the business.

Recruit, hire, onboard, and develop exceptional sales talent while creating clear expectations, coaching plans, and career growth opportunities.

Partner cross-functionally with Marketing, Customer Success, Product, and Leadership to refine messaging, strengthen our ideal customer profile, and improve the customer journey from first touch through expansion.

Drive operational excellence by leveraging AI and modern sales technology to improve team productivity, execution, and customer outcomes.

Your Strengths Proven Sales Leader – Brings 2–4 years of people management experience along with a successful track record as an Enterprise Account Executive, with the credibility to coach from firsthand experience.

Exceptional Sales Coach –…