VP, Commercial

Gantri is the product innovation foundry for the design industry. We built the simplest way for designers, brands, and creators to launch category-defining products at a fraction of traditional costs. Every product is made on demand at our Digital Factory in California from Gantri Plant Polymers, high-performance bio-polymers that replace oil-based plastics.

Since 2017 we’ve launched more than 200 products with leading designers and won more design awards than any other manufacturer in America, including Fast Company’s Most Innovative in Design and TIME’s Best Inventions. In 2026 we launched Gantri Wireless, the biggest leap forward in lighting in decades: full-powered light anywhere you go.

We are hiring a VP Commercial to own revenue and growth across the company. You will lead marketing, creative, sales, and customer experience as one commercial organization.

Our team already knows the furniture and design industry well. We have strong relationships with interior designers, architects, and design-led brands, and a growing roster of trade and wholesale accounts. What we need next is someone who has done the other half: built a product-led brand into a household name and scaled it through large national retailers. If you have taken a brand like Sonos, Dyson, Fellow, Ember, or Nest from a design-community favorite to a presence in Best Buy, Target, Crate & Barrel, West Elm, or Williams-Sonoma, and know how to grow brand demand and retail distribution together, this role is for you.

This is a growth role first. You will spend most of your time on revenue, pipeline, and retail partnerships. You also need the taste and judgment to oversee a design-led brand and creative team without turning it into a performance-creative shop.

• Company revenue and growth targets across DTC, wholesale, trade for Gantri-branded products and Gantri Made partnerships, including the annual plan, quarterly OKRs, forecasting, and the weekly operating cadence that gets us there
• Our large retail strategy: identify, open, and scale national and specialty retail accounts, and build the merchandising, assortment, pricing, and account management playbook that makes Gantri a category leader on their floors and sites
• Brand presence: grow awareness and consideration for Gantri beyond the design community, including positioning, campaigns, PR, partnerships, and the channel mix that builds demand for both our own stores and our retail partners
• Physical retail: own our showroom and build the strategy, site selection, economics, and operating model for Gantri-owned stores, from the first flagship through a repeatable format that drives brand awareness and profitable sales
• The marketing engine: performance marketing, lifecycle, content, and social, including our agency relationships (paid media, agency of record, PR, email), with clear accountability for CAC, payback, and contribution margin
• Creative direction at the commercial level: partner with our Creative Director to keep brand and growth creative coherent, and ensure creative output is tied to commercial outcomes without compromising craft
• Sales organization: lead and develop our wholesale, trade, and Made sales teams, including pipeline discipline, territory and account coverage, compensation design, and hiring
• Customer experience and success: own retention, repeat rate, NPS, and the end-to-end customer journey for consumers, trade, and retail partners
• The commercial team: hire, develop, and lead directors across marketing, sales, and CX; build the organization needed to grow from $10m to $100m
• Commercial input into product: bring retailer, customer, and market signal into product planning and launch cadence, working closely with product…