Product Marketing Manager, Claude Code

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We're looking for a Product Marketing Manager to accelerate the growth of Claude Code, our frontier coding agent. This role sits at the intersection of technical product understanding and go-to-market strategy, serving as the orchestrator who ensures our constant stream of features reaches developers with clarity and impact.

As the PMM for Claude Code, you ll embed deeply with our engineering teams to understand the technical roadmap, then coordinate across marketing, sales, and developer relations to deliver cohesive launches that reinforce our position at the frontier of AI-powered development tools.

Claude Code ships features at an exceptional pace, and we need someone who can build systematic approaches to launch excellence while maintaining the technical fluency to earn credibility with both our engineering teams and developer audience.

• Launch Orchestration: Own the end-to-end launch process for Claude Code features, from early roadmap discussions with engineering through post-launch analysis. Build and maintain launch calendars, coordinate cross-functional teams, and ensure consistent messaging across all channels
• Messaging & Positioning Framework: Develop crisp, technically-accurate messaging that translates Claude Code s capabilities into clear value propositions for different developer personas and use cases
• Sales Enablement: Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Claude Code s differentiation in technical conversations
• Competitive Intelligence: Monitor the developer tools landscape, particularly competing AI coding assistants, to inform our positioning and identify opportunities for differentiation

• 2-4 years of experience in developer tools, API/platform, or technical product marketing
• Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences
• Strong project management skills with experience coordinating complex, multi-stakeholder launches
• Exceptional written communication skills, particularly in crafting clear, concise technical messaging
• Experience with sales enablement, including creating competitive positioning and technical demo materials
• Low ego and willingness to dig into detailed execution work while maintaining strategic perspective

• Previous experience as a software engineer, Dev Rel, or technical sales engineer
• Deep familiarity with the developer tools ecosystem (IDE extensions, CI/CD, version control, etc.)
• Experience at early-stage startups or rapidly scaling product teams
• Understanding of AI technologies and their applications in software development
• Track record of successful launches for developer-focused products

• Building a systematic launch cadence that can handle both major feature releases and weekly incremental improvements
• Creating a comprehensive competitive intelligence framework for the AI coding assistant space
• Developing persona-based messaging for different developer segments (enterprise teams vs. individual developers, different language communities, etc.)
• Coordinating a major product launch involving 15+ stakeholders across engineering, sales, marketing, and leadership
• Establishing metrics and feedback loops to measure launch effectiveness and iterate on go-to-market strategies

Claude Code represents a fundamental shift in how developers write and interact with code. As we continue to push the boundaries of what s possible with AI-assisted development, we need someone who can ensure our innovations reach developers in ways that are both technically credible and impactful. You ll have direct visibility to engineering leadership and the opportunity to shape how one…