Software Engineer - Generative Data Platform, Evaluation

San Francisco, California, United States Software and Services

Apple's machine learning features are only as good as the data behind them, and our team builds the platform that lets teams create data that fills the gaps real-world collection can't, provides privacy-preserving ways to train and evaluate our models safely, and helps us ensure our products have seen diverse inputs to generalize properly across the many parts of the world where we  the AI & Machine Learning (AIML) organization, our team builds the self-service tools and platform that turn ideas, text, and images into large-scale generated datasets.

We don't produce the datasets ourselves: ML engineers, data scientists, designers, feature teams, ML data operations teams, and Safety and Responsible AI teams across Apple use our platform to generate their own. That data is only valuable if it matches the real world closely enough to train on and to evaluate against, proving our models and features meet Apple's quality bar before they reach customers.

As a software engineer on the platform, you'll sit between that technology and the people who depend on it: understanding what they want to create, building the features that make it possible, and helping them get the most from generative AI. It's a hands-on engineering role for someone who enjoys the people side as much as the code.

You'll spend your days moving between engineering and partnership. Synthetic data here does far more than fill gaps: it lets teams build privacy-preserving digital humans, represent locales and domains that real-world collection underserves, and experiment in days instead of waiting on slow, costly data collection. It also gives Safety and Responsible AI red teams the data they need to stress-test models against misuse and edge cases.

One day you might be integrating a new image or video generation model and tuning how it runs on GPUs; the next, you might be helping a design team get their first dataset running on the platform, or working with a feature team on model ablations that measure what synthetic data adds to training and evaluation.

You'll help teams understand where synthetic data differs from the real data their models see, whether that's how images look or subtler differences in metadata, distributions, and labels, and then build what closes those gaps. Your core partners are ML engineers and data scientists, but you'll also work with designers, artists, and others who are newer to machine learning, and help make these systems understandable and approachable for them.

You'll own features end to end, from shaping the request with partner teams to validating the result on production infrastructure.

Our team builds with AI coding agents every day, and you'll help shape how we use them well. You don't need a research background in generative models; you'll learn the models on the job. What matters most is strong engineering judgment and the ability to bring people along.

• Partner with ML engineers, data scientists, and designers to turn their needs into platform features.
• Support teams as they build their own datasets on the platform, and help design model ablations that measure how synthetic data affects training and evaluation.
• Explain how ML, vision, and generative models behave to people new to them, including cost, quality, speed, and feasibility.
• Assess the domain gap between synthetic and real data, covering visual properties and non-visual ones such as metadata, value distributions, and labels.
• Work with feature teams to find where synthetic data falls short for their use case, and build platform capabilities to close those gaps.
• Help teams judge generated output, understand why results vary, and get closer to what they want.
• Integrate new image and video generation models into a multi-stage production pipeline.
• Operate and debug GPU workloads to keep generation reliable and cost-effective.

• Bachelor's degree in Computer Science, Computer Engineering, or a related field, or 3 years of equivalent work experience.
• 3+ years of experience building and operating production software in Python.
• Experience debugging distributed systems or data pipelines in production, using logs, metrics, and task state to find root causes.
• Experience deploying machine learning models on GPU infrastructure, including dependency management and GPU memory sizing.
• Experience designing input validation and…