Director, Product and Market Strategy NGS

Director, Product and Market Strategy NGS

Job Description

Job Title:

Director, Product and Market Strategy NGS

Reports to:

VP, Marketing
FLSA Class:
Exempt

Learn more about our company and how we support you:
Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist - promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate:
Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!

At Takara Bio, we know that every experimental decision has an impact. Choices matter, from design to data analysis. We create best-in-class products that get the job done. In your hands, what do those research reagents and kits create? Something powerful: knowledge, understanding, and—often—hope! Together we can improve the human condition through biotechnology…and That's Good Science!

How this role drives the company forward:
The Director, Product and Market Strategy NGS leads strategic initiatives and product management efforts to drive global growth and innovation of Takara Bio’s Next Generation Sequencing (NGS) solutions. This role combines deep technical and domain expertise in NGS with cross-functional leadership to develop and execute market-driven product roadmaps aligned with corporate objectives and R&D capabilities. The Director oversees the full product lifecycle, including phase gate alignment, go-to-market planning, and tactical marketing execution, mainly for North America.

They also manage strategic partnerships, collaborations, and business ventures, negotiating contracts and tracking performance metrics to ensure sustained market growth and impact. By translating scientific and market insights into actionable strategies, the Director enables short- and long-term growth through targeted campaigns, development of sales enablement tools, and cross-functional initiatives that support commercialization and adoption of NGS technologies.

The Director, Product and Market Strategy is an onsite role located in San Jose, CA. Approximately 30% travel and some international travel may be required.

How you will make an impact:
In this role, you will be pivotal in shaping the future of Takara’s RNA-based NGS portfolio and driving its success in the global life sciences market. You will lead a high-performing team of product managers to deliver customer-centric solutions that address real-world research challenges and deliver measurable value. Your strategic oversight will guide the development and launch of impactful products, optimize portfolio performance, and ensure the creation of targeted messaging and promotional activities that resonate with key market segments.

By aligning scientific innovation with strategic business execution, you will expand Takara Bio’s reach, accelerate growth, and contribute to long-term success in a rapidly evolving genomics landscape.

What will you do:

• Product Management & Commercialization:
Leads and mentors a team across multiple product lines, overseeing product lifecycle, development timelines, and resource allocation for NGS-related projects. Collaborates with R&D Director(s) and cross-functional teams to prioritize and execute product roadmaps aligned with strategic goals. Tracks NGS product development projects and leads team through challenges in product development, including timelines, technical risks, vendors, shifting requirements, resource limitations, and cost.

Leverages the team's strengths to ensure that all aspects of product lifecycle management, including market research, NPVs, new product proposals, marketing requirements, go-to-market strategies, product launches, and sales enablement initiatives, are met according to stated deadlines. Works cross-functionally with Takara Bio Product Management, R&D, Operations, and commercial and executive teams to bring product roadmaps to life and implement corporate strategies that capitalize on Takara Bio's capabilities and technical strengths.

Works with the team to conduct product line…