Paid Media Specialist; Meta & Google

Job Title: Paid Media Specialist (Meta & Google)

Type: Part-time Contractor / Freelance

Compensation: $33‑$55/hr , depending on experience and qualifications

Think Academy US (), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is a recently established education technology (Ed‑Tech) company that provides PreK‑12 extracurricular learning services through science and technology. At Think Academy, we provide a full cycle service to foster local children’s ability to think critically, strengthen their logic skills, and help them fulfill their goals through innovative teaching techniques.

We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL’s online and offline education platform.

We are looking for a results‑driven paid media manager to scale lead generation for Think Academy Silicon Valley’s in‑person math programs for Bay Area families. This role focuses on campaign execution, measurement, and continuous optimization, with accountability for leads performance and quality.

• Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive leads and booked consultations/assessents.
• Own weekly optimization cycles: budget allocation, bid strategy, creative iteration, audience/keyword refinement, retargeting.

• Creative briefs (what angles, hooks, formats to test)
• Landing page messaging alignment and conversion improvements
• Lead quality feedback loop and follow‑up workflow improvements
• Ensure conversion tracking is accurate and actionable (Pixel/CAPI, GA4, GTM, Google conversions).
• Deliver weekly reporting with insights, root‑cause analysis, and a clear action plan.

• 2–5 years experience in performance marketing with strong lead‑gen outcomes.
• Demonstrated success improving CPL while maintaining or improving lead quality.
• Strong analytical skills; comfortable with spreadsheets, dashboards, and performance reviews.
• Clear communication and reliable weekly cadence.
• Experience running paid acquisition for education/tutoring programs (K–12 or enrichment) is a plus.

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.