Director, Product Marketing, Foundry

Our Company

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is the market leader in software products and services that empower creativity, digital documents, and marketing innovation through Creative Cloud, Document Cloud, Express, Firefly, and Experience Cloud.

The Director, Product Marketing for Firefly Foundry will play a pivotal role in shaping Adobe's enterprise Generative AI strategy and go-to-market approach. This leader will act as an "intrapreneur"—translating emerging technology and market opportunity into meaningful customer and business impact. You will define and drive the narrative for how Adobe's AI innovation unlocks value for the world's most creative and marketing-driven enterprises.

You’ll partner across Product, Engineering, and Go-to-Market (GTM) teams to define market opportunities and drive positioning, messaging, and launch strategies for enterprise offerings that leverage generative AI and automation to revolutionize creativity, original content creation, productivity, and content supply chains. You will drive the initial acceleration of providing complex media solutions for media & entertainment and global brands & retailers.

• Lead AI-Centric Market & Customer Insight
  • Build a deep understanding of enterprise customer needs, content workflows, and AI adoption drivers. Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.
• Drive Enterprise AI Offering Development
  • Own the end-to-end product marketing process for AI-enhanced solutions—from business case development and competitive differentiation to pricing, packaging, and go-to-market activation.
• Accelerate Growth & GTM for AI Solutions
  • Partner with Sales, Customer Success, and Marketing to launch AI capabilities, create sales enablement tailored to AI value propositions across industries, and execute demand generation strategies that drive enterprise acquisition and expansion.
• Champion Responsible AI Storytelling & Thought Leadership
  • Develop compelling narratives that articulate the value and responsible innovation of Adobe's AI solutions. Represent Adobe at industry events, media opportunities, and customer briefings.
• Lead & Mentor a High-Impact Team
  • Manage and inspire a team of Product Marketing Managers; ensure alignment across Product, GTM, and Enablement on AI-focused positioning and launch strategies.
• Ensure Executional Excellence
  • Remove barriers, validate opportunities, and deliver high-quality GTM plans and marketing assets with speed and precision.
• Provide insight into key industry verticals including Media & Entertainment, Consumer Packaged Goods, and Retailers

• Customer-Obsessed
  • Grounded in market and user research, able to translate insights into differentiated AI messaging and positioning.
• Builder Mindset
  • Thrives in zero-to-one environments, especially where AI technology is redefining categories.
• Strategic & Hands-On
  • You can move fluidly from shaping high-level strategy to rolling up your sleeves and executing key deliverables.
• AI Obsessed
  • You are passionate about AI-based transformation and hungry to stay on the cutting edge of how AI is transforming creative industries and stacks.
• New Category Product Marketing Expertise
  • Proven track record marketing products or platforms to enterprise customers in a new space (e.g., AI), from ideation through launch and scale.
• Cross-Functional Influencer
  • Adept at working across product, engineering, data science, and sales,…