GenStudio Lead Customer adoption & Upsell GTM

About the Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As a Lead for Customer Adoption & Upsell GTM on the Gen Studio team, you will lead customer value realization with the goal of maximizing the impact of the Gen Studio app across Adobe's customer base. This role is responsible for ensuring customers achieve meaningful outcomes quickly and are positioned for long‑term expansion and upsell. The ideal candidate brings deep expertise in product marketing, strong cross‑functional leadership, and the ability to influence strategic direction through customer insight and operational rigor.

• Lead the strategy and execution of the value realization program with the goal to drive customer value realization, evangelism, and upsell GTM strategy.
• Partner closely with Product, Customer Success, Sales, Engineering and GTM teams to align on priorities, remove blockers, and drive accountability for customer outcomes.
• Build data‑driven insights into customer behaviors, adoption patterns, and value realization to inform product roadmap and expansion plays.
• Create compelling messaging, positioning, and enablement that reinforces value and guides customers toward deeper product usage.
• Architect and optimize cross‑functional processes that support scaled adoption and improve customer health scores.
• Influence product roadmaps through synthesized customer feedback, competitive intelligence, and market trends.
• Serve as a senior thought partner across the organization, shaping how we drive customer value and expansion at scale.

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS.
• Demonstrate a test‑and‑learn and growth mentality.
• Deep experience engaging enterprise customers, including executive workshops and CABs.
• Strong background in building impactful customer engagement programs for cross‑functional teams.
• Proven ability to drive clarity and accountability across teams in a complex, matrixed organization, ensuring alignment across cross‑functional partners.
• Skilled at evangelizing customer success, ensuring value wins are surfaced to key decision makers within the account, reinforcing product impact, and keeping stakeholders aligned on value realization.
• Obsessed with driving outcomes and impatient for impact, with a strong bias toward action, clarity, and measurable results.
• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
• Analytical mindset with ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

The U.S. pay range for this position is $145,400 – $261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

California: Adobe will consider qualified applicants with arrest or conviction records for employment…