Global Digital Asset Management, Associate Director

Description

This position is ideal for a senior-level digital asset management professional with both strategic and technical expertise to lead the evolution of Align Technology’s Global Digital Asset Management (DAM) ecosystem, powered by Bynder.

As the Global DAM Associate Director, you will own the governance, optimization, and integration strategy for Align’s global DAM platform, ensuring assets are efficiently managed, easily discoverable, and consistently deployed across regions and channels. In addition to setting the strategic direction, you will oversee key operational activities to ensure the DAM platform functions seamlessly. This includes onboarding and training initiatives, managing the full lifecycle of digital assets, creating and maintaining robust metadata structures for discoverability, and monitoring system performance through regular reporting and analysis.

Partnering with Marketing, Creative, IT, and Regional Commercial Operations, you’ll drive adoption, automation, and compliance to enable brand excellence and operational efficiency worldwide.

While this role is strategic, it requires a hands‑on approach to maintain operational excellence and deliver measurable improvements in asset management efficiency.

This role is critical to Align’s mission of transforming smiles and changing lives by ensuring the right assets reach the right teams—securely, consistently, and  role will be based in San Jose, California or Raleigh, NC.

• Own Align’s Global Bynder DAM strategy, including system governance, metadata standards, taxonomy, and tagging frameworks aligned with global brand and marketing requirements.
• Lead platform configuration, integrations, and automation across key enterprise systems.
• Partner with IT and Bynder technical support to oversee system maintenance, upgrades, troubleshooting, and vendor management.
• Drive workflow automation and ingest‑to‑publish process optimization, leveraging APIs, smart filters, and AI‑enhanced tagging to streamline asset lifecycle management.
• Define and enforce asset approval workflows, version control, and digital rights management policies to maintain global compliance and brand integrity.
• Serve as the primary liaison between global and regional marketing, creative, IT, and compliance teams, ensuring alignment on DAM best practices and usage standards.
• Lead user adoption and enablement programs, including training, documentation, and onboarding for new markets or functions.
• Monitor and report on platform performance, adoption rates, and asset utilization, identifying opportunities for system and process improvements.
• Stay informed of Bynder feature releases, integrations, and emerging DAM technologies to continually enhance Align’s digital asset ecosystem.

• Education:
  
  Bachelor’s degree in Digital Media, Information Systems, Marketing Technology, or a related field; advanced degree or DAM certification preferred.
• Experience:
  
  10+ years in Digital Asset Management, with 5+ years managing Bynder or equivalent enterprise DAM platforms in a global marketing or commercial organization.
• Leadership:
  Proven success driving enterprise‑level DAM adoption, managing vendors, and building cross‑functional alignment across regions and functions.
• Communication:
  Exceptional ability to translate technical detail into business insight, engaging stakeholders across creative, IT, and leadership teams.

• Expertise in metadata and taxonomy design, workflow optimization, and user governance models.
• Strong technical proficiency in API integrations, automation scripting, and system architecture.
• Deep understanding of brand governance, digital rights management, and regulatory compliance in a global context.

• Hands‑on experience with Bynder configuration, user management, and API‑based integrations.
• Familiarity with cloud‑based environments and enterprise marketing technology ecosystems.
• Strong analytical mindset with the ability to report and visualize platform metrics using tools like Power BI.
• Excellent project management, documentation, and stakeholder communication skills.
• Passion for digital transformation, process…