Product Manager, Measurement; Experimentation

Product Manager, Measurement (Experimentation)

Tik Tok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by Tik Tok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross‑functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products.

• Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by Tik Tok.
• Collaborate with senior leaders and cross‑functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
• Own the underlying experimentation infrastructure and methodology, from randomization to inference methods.
• Define success metrics and analyze data to inform product strategy and prioritization.
• Write all technical specs and product requirements for development.

• Minimum Qualifications:
  
  • Bachelor's degree or higher in a quantitative field such as Statistics, Economics, or Social Sciences, or equivalent science/technical field is preferred.
  
  • 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch.
  
  • Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem.
  
  • Experience defining vision, strategy, and roadmap for a software product.
  
  • Experience in ads monetization business and ecosystem.
  
  • Experience working with data teams and external partners to build measurement models and frameworks.
• Preferred Qualifications:
  
  • Deep understanding of ad tech and the measurement space, including direct response and brand advertising.
  
  • PhD in a quantitative field such as statistics, economics, or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement.

Tik Tok is the leading destination for short‑form mobile video. Tik Tok's global headquarters are in Los Angeles and Singapore, with offices worldwide.

Our product brings value to users, and our culture thrives on curiosity, humility, and impact. We celebrate diversity and strive to create an inclusive environment for all employees.

Tik Tok is committed to creating an inclusive workplace where employees are valued for their skills, experiences, and unique perspectives.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.