Senior Product Manager - Customer Data Platform

Overview

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, you’ll feel valued, supported and proud to work here.

That’s why we offer The GEICO Pledge:
Great Company, Great Culture, Great Rewards and Great Careers.

GEICO, a subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology. We are seeking a Senior Product Manager to lead our Customer Data Platform (CDP) roadmap reporting to the Senior Director of CDP & Identity.

The CDP will enable a single view of our customers by combining multiple data sources to support operational and analytical use cases for sales, claims, servicing, marketing, fraud prevention, and more. Our vision is to evolve the CDP into the ultimate data experience for product‑led growth and business professionals who aren’t comfortable with code.

Join us on this exciting journey, where your contributions will make a lasting impact. This position requires an expert who plans on leading the revolution in customer experiences through our cutting-edge CDP. If you want to be part of shaping GEICO’s future in an evolving data-driven environment, we want to hear from you.

• Collaborate with Product Management, Servicing, Sales, Fraud, Marketing, and UX teams to understand use cases and segmentation needs.
• Work with internal stakeholders to translate data needs into user stories for Data & Analytics, technical, and engineering teams.
• Help develop a comprehensive CDP implementation strategy aligned with overall product and customer success goals.
• Identify new data sources and onboard existing sources to the CDP.
• Evolve identity resolution models (deterministic and probabilistic).
• Build and run queries to answer questions and build segments and solutions for CDP users to self-serve.
• Be the CDP subject matter expert, gathering information to create accurate, informative user stories for the business and data team.
• Deeply understand customer needs to define priorities, inspire the broader team, and deliver best-in-class experiences and enabling capabilities.
• Help build the product roadmap, define user stories, and drive trade-off decisions.
• Identify new products and features, leading 1-2 scrum teams to align on mission and deliver iteratively.
• Leverage qualitative and quantitative data to measure results, inform the roadmap, and achieve benefit, adoption, and financial results.
• Collaborate with Product, Analytics, Engineering, and Business Leaders to drive scalable data solutions.
• Present effectively to high-level stakeholders, set clear priorities, and build bridges across groups.
• Own the product end-to-end by developing business models, defining success metrics, and managing strategic projects.
• Educate product managers and lines of business on what the GEICO CDP can do for their needs.
• Lead the CDP Squad in achieving strategic outcomes with solutions that are valuable, viable, usable, and feasible.

• Bachelor’s degree in Computer Science or equivalent and 7+ years of proven experience as a Product Manager, with 4+ years in managing CDPs.
• Familiarity with technologies relevant to CDP PMs (Graph, Cassandra, ADLS Iceberg, Snowflake, Kafka, Flink, Elastic Search, Rosette Name Indexer or equivalent for Identity Resolution, Graph
  
  QL).
• Strong strategic thinking, analytical and problem-solving skills.
• Excellent communication and interpersonal skills; proven ability to lead cross-functional teams in an iterative environment.
• 4+ years on a CDP, Reverse ETL, Data Warehouse, or Integration-as-a-Service product.
• Alignment-building expertise; ability to influence at near‑executive…