Data Scientist, PGC Traffic Strategy and CRP

PGC (Professionally Generated Content) is one of Tik Tok's key business directions. It satisfies users' differentiated consumption demands by providing professional content. The PGC business is divided into several core modules, including creator growth strategies, posts and content management tools, content distribution strategies, and creator monetization strategies.

The primary role of a Data Scientist for our Data team is to conduct deep analysis into user behavior, product features and content ecosystem to generate business insights that could be applied to actionable improving initiatives. You will work closely with cross-function teams, such as Product Management, Research and Development, Machine Learning Engineering, to improve user experience and fulfill growth of Tik Tok in all different regions.

• Collaborate with MLE to enhance the efficiency of the recommendation system and improve user experience.
• Utilize data science methods to assess the creator rewards program’s progress and develop new strategies.
• Develop experimental methodologies to evaluate the impact of two-sided market dynamics.
• Create a metrics framework to monitor product health, track core metrics, and identify the root causes of metric changes.
• Utilize causal inference and discovery to evaluate causality in non-experimental contexts.

Minimum Qualifications

• Bachelor's Degree in data science, statistics, econometrics, math or a related scientific major, with 3+ years of related work experience.
• Expertise in SQL and programming in Python or R.
• Excellent analysis skills with good communication skills.
• Strong logical and quantitative skills, with practical experience in recommendation systems.

Preferred Qualifications

• Strong communication, teamwork skills, self-driven and self-learning ability.
• Passionate about content products and curiosity to deep dive.
• Experience in content products, content management tools, and creator management strategies.
• Experience operating accounts on social media and content platforms.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $179200 - $277200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary…