Paid Search Manager

At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,500 automated kiosks and online marketplace , we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.

At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.

ecoATM pays people cash for their used phones, tablets and other devices at more than 7,500 self‑serve kiosks in Walmart, Kroger, Dollar General and other retailers. We collect millions of devices a year, giving them a second life, and have paid customers more than $2 billion since our founding in 2009. Most customers check their price online first, lock in an offer, then head to a kiosk.

Search is where much of that intent shows up, which makes it our largest and most efficient paid channel.

• Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max, including structure, bidding, budgets, keywords, ad copy, assets and audiences.
• Build our paid presence on AI platforms. Scale ChatGPT ads, test new AI and LLM placements as they open up, and show what they add beyond Google.
• Shape search strategy for the near and long term as AI changes the channel. Track competitive and industry trends and flag what they mean for us.
• Test your way to growth with an always‑on A/B testing roadmap that improves performance and earns more investment.
• Grow app advertising. Find out what it would take to invest more in app campaigns and to make them succeed.
• Measure what’s incremental. Optimize daily toward online offer locks, and work with the Director of Paid Media on geo holdout tests that show what search adds in kiosk visits and margin.
• Own pacing, forecasting and reporting, including weekly performance updates, budget tracking and clear write‑ups of what you tested and learned.
• Work across teams with our Web and Conversion Manager on landing page tests, with Creative on ad copy and assets, and with SEO so paid and organic work together on the results page without overlapping.

• 5+ years of hands‑on paid search experience, including at least 2 years owning a large account.
• Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
• A track record of growing paid search investment through experimentation and hypothesis testing.
• A clear understanding of incrementality versus attributed performance, and experience using that difference to make investment decisions.
• Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking you can audit yourself.
• Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
• A point of view on where search is heading as people turn to AI assistants, and how a brand should buy media there.
• Clear writing. You can explain a result and a recommendation to people who don’t work in search.
• Ownership. You take pride in the channel’s performance and drive it forward without waiting to be asked.