Creator Search Insights Specialist; Mandarin - Search & Operations Ecosystem

Creator Search Insights Specialist (Mandarin) – Tik Tok Search & Operations Ecosystem Responsibilities

The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV. This role involves reading, viewing, listening and examining user-generated content to ensure they comply with community guidelines.

• Responsible for the content ecosystem building through a variety of product operations. Ultimately, driving the product user growth, engagement and retention.
• Product Strategy & Optimization: develop and execute a product vision that aligns with the objective. Monitor product performance metrics and iterate on features based on data insights. Conduct case analysis/research to find growing opportunities.
• Go‑to‑Market Strategy: develop and execute marketing & communication strategy to promote the product. Deliver marketing plans, product messaging, resource allocation and expand market entry.
• Campaign Management: plan and execute integrated marketing campaigns to drive product awareness, demand, and engagement. Monitor campaign performance, analyze results, and optimize strategies to achieve desired outcomes.
• Cross‑functional
  
  Collaboration:
  
  collaborate with cross‑functional teams to explore potential growth opportunities. Actively communicate with internal stakeholders, such as content ops, PM, engineers to ensure project efficiency and get good results.
• Performs other duties as assigned.

• Bachelor’s degree or above, at least 3 year’s experience in social media or digital industry.
• Knowledge about marketing & product operation, basic understanding of search. Familiar with social media and video/streaming platforms.
• Excellent communication skills, and project management skills. Experienced in cross‑team collaboration, able to push different stakeholders to meet the overall goal.
• Excellent data skills, able to analyze data and provide valuable insights independently.
• Proactive and solution‑oriented, with the ability to identify problems and implement effective solutions.
• Business‑level proficiency in both written and spoken Mandarin is required, as the role involves communication with Mandarin‑speaking stakeholders. Fluency in professional English is also required, as it is the primary working language.

• Knowledge about Tik Tok and search engines, familiarity with social media and video/streaming platforms.
• An in‑depth understanding of local culture and familiarity with the Internet usage habits of local users.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed celebrating our diverse voices and to creating an environment that reflects the many communities we…