Shop - Product Marketing Manager, Creator and Affiliates

Tik Tok Shop - Product Marketing Manager, Creator and Affiliates

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the team

The Product Marketing team at Tik Tok helps build holistic go-to-market plans across Tik Tok’s eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across Tik Tok’s eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of Tik Tok’s eCommerce products.

• Define and execute the product marketing strategy for affiliate & creator business within Tik Tok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business.
• Lead the Go-To-Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
• Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization.
• Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.

Minimum Qualifications

• BA/BS degree or above.
• 5+ years of experience in product marketing, product management, or strategy in the creator, e-commerce, or platform domains.
• Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
• Exceptional communication, organization, and stakeholder management abilities.
• Experience in short‑video, and creator economy products preferred.

Preferred Qualifications

• Masters degree in related fields (MBA, computer science)
• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes…