Product Management Lead, Brand Ads

Responsibilities

• Build brand ad solutions to improve advertising effectiveness and efficiency.
• Lead product strategy and roadmap planning for traffic strategy optimization and ad format innovations.
• Collaborate closely with product marketing, sales, agencies and clients to deeply understand advertising market dynamics and customer needs; build brand advertising solutions to deliver value for our customers and drive revenue for the platform.
• Strengthen product solutions and enablement tools for premium ad products to gain large video budgets at scale.
• Proven record of building shop advertising products.

Minimum Qualifications:

• Bachelor's degree.
• 5+ years of experience as a Product Manager.
• Deep understanding of ad tech and brand advertising; expertise in traffic strategy.
• Excellent problem solver, goal‑ and data‑driven, strong ownership, excellent communication and coordination skills.
• Ability to work in a fast‑paced environment.

Preferred Qualifications:

• Background in digital advertising.
• Experience working in a start‑up environment.

Tik Tok is the leading destination for short‑form mobile video. Its mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with offices worldwide.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product helps people authentically express themselves, discover, and connect.

We grow through curiosity, humility, and a desire to make an impact. By iterating and embracing an “Always Day 1” mindset, we achieve breakthroughs together.

Tik Tok is committed to creating an inclusive workplace that values diverse skills and perspectives. We celebrate our diverse voices and strive to reflect the communities we reach.

Tik Tok provides reasonable accommodations to candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. Request assistance at

The base salary for this position is $210,000–$414,000 annually, varying by qualifications and location. Compensation may include bonuses, stock units, and benefits such as medical, dental, vision, 401(k), paid parental leave, disability coverage, and paid time off.

Mid‑Senior level

Full‑time

Product Management and Marketing

Technology, Information and Internet