Marketing Analytics Manager; Integrated Campaign

Marketing Analytics Manager (Integrated Campaign)

Contract role in Marketing Analytics.

Location:

San Jose, CA 95110 or San Francisco, CA 94107 Hybrid. Duration: 12/01/2025 to 12/01/2026. Team:
Marketing.

• Explore data infrastructure, extract data, perform data analysis, and visualize findings to understand marketing patterns and trends and develop compelling data-driven stories.
• Summarize analyses on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable business updates.
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
• Acquire, summarize, and circulate key takeaways from primary research and market trend analysis in close partnership with the marketing research team.
• Bring to life key marketing insights to drive account penetration and upsell motions to improve lifetime value (LTV).
• Understand and communicate what drives performance and opportunities for product marketing messaging.
• Partner with marketing to create data-driven campaigns that optimize prospect conversion.
• Build feedback loops to highlight knowledge gaps and drive future analysis and research.
• Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals.
• Apply advanced B2B analytical methods to expand marketing’s ability to articulate impact on progression of opportunities through the lifecycle.

• B2B Marketing and Sales knowledge is a key requirement.
• Very strong communication and presentation skills are a key requirement.
• Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
• Proactive self-starter, lifelong learner, and able to work in a virtual environment.
• Attention to accuracy, ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
• Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones.
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory.
• Experience in data visualization is required;
  Power
  
  BI is highly preferred.
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
• Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
• Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports.
• Advanced Excel skills are required.

• 5+ years of related work experience in Data Analytics, Consulting, or Marketing Analytics.
• B2B SaaS experience in marketing and sales analytics is highly preferred.
• MBA preferred.

• $61.27 per hour.

EEO statement:
We are an equal opportunity employer. Referrals increase your chances of interviewing at Cypress HCM.