General Manager; San Jose State University

San Jose, California

On-site

Playfly Sports is looking for a General Manager to join our team in San Jose, CA.

The General Manager will serve as the on-site leader for Playfly Sports at San Jose State University Athletics and will be responsible for executing Playfly’s strategy to generate and grow partnership revenue. This role will lead the sports property team, drive new business, maintain and maximize revenue opportunities from existing partner relationships, and oversee the development, sale, and execution of integrated partnership marketing campaigns.

The General Manager will work closely with the Athletics Director and senior athletics leadership, as well as Playfly Sports Properties leadership, to identify new revenue opportunities, develop strategic partnerships, strengthen and grow existing relationships, and build long-term relationships with regional and national brands. The General Manager will also be responsible for leading, managing, and developing the on-site Playfly Sports Properties team while ensuring the property meets or exceeds its annual revenue goals.

• Serve as Playfly Sports’ on-site leader, working closely with San Jose State Athletics leadership to develop and execute the property’s overall partnership strategy and achieve or exceed annual revenue goals.
• Lead all partnership revenue efforts for the property, including new business development, renewals, retention, and growth of existing partner relationships.
• Develop and execute an annual sales plan, including revenue targets, prospecting strategy, category development, renewal strategy, and pipeline management.
• Personally prospect, develop, negotiate, and close significant new and renewal partnership agreements with local, regional, and national brands.
• Maintain and maximize revenue opportunities from existing partner relationships by identifying opportunities to renew, expand, and deepen partnerships.
• Manage the property’s P&L, revenue forecasting, expenses, and budget performance to achieve or exceed EBITDA goals.
• Lead, manage, coach, and develop the on-site sales and partnership services team, establishing clear expectations, individual goals, accountability, and professional development.
• Build and maintain a strong working relationship with the Athletics Director, senior athletics leadership, coaches, university stakeholders, and other key campus constituents.
• Collaborate with Playfly Sports Properties leadership and San Jose State Athletics to develop partnership inventory, pricing, revenue projections, category strategies, and new revenue opportunities.
• Build and manage a robust sales pipeline by leveraging university relationships, networking, referrals, research, and consistent prospecting of local, regional, and national companies.
• Develop compelling partnership marketing campaigns, presentations, and proposals based on research, category dynamics, audience insights, and a thorough understanding of each prospective partner’s business and marketing objectives.
• Lead a consultative sales process that identifies partner objectives and connects those objectives to customized San Jose State Athletics assets and marketing solutions.
• Draft, negotiate, and manage partnership agreements in coordination with Playfly Sports Properties, university leadership, and legal teams.
• Cultivate strong relationships with current and prospective partners through meetings, events, hospitality, networking, and other relationship-building opportunities.
• Ensure existing partners receive a high level of service, fulfillment, communication, and measurement, including annual partnership recaps and renewal planning.
• Oversee the property’s audio and…