Sales Development Representative, NorCal

Mashura LLC is the industry leader in Inventory Intelligence for healthcare. We design and deliver innovative software and hardware solutions that empower dental, veterinary, lab, and academic facilities to control, optimize, and maximize their operations.

Location: Remote (Nor Cal)

Reports To: Director, Inside Sales

Department: Sales

Employment Type
:
Full-Time

Mashura LLC is the industry leader in Inventory Intelligence for healthcare. We design and deliver innovative software and hardware solutions that empower dental, veterinary, lab, and academic facilities to control, optimize, and maximize their operations.

With a presence in over 3,500 healthcare organizations worldwide, our mission is simple: transform inventory operations into strategic advantages. Whether it’s through our cutting edge platforms, CUBEX for veterinarians or ZIMBIS for dental practices, we help healthcare providers reduce risk, boost profitability, and enhance operational efficiency.

CUBEX is a leading veterinary technology company providing automated dispensing systems and inventory management solutions that help veterinary practices optimize operations, reduce costs, and improve patient care. Our innovative hardware and software solutions serve thousands of veterinary professionals across the country.

Join us as we continue building the future of intelligent inventory management, simplifying complexity so our customers can focus on what matters most, exceptional patient care.

CUBEX is looking for a driven, competitive, and customer-focused Sales Development Representative (SDR) to generate new business opportunities and build a strong pipeline within an assigned territory. You will prospect and engage Tier 1 and Tier 2 target accounts on behalf of your Regional Sales Director counterpart, and independently own the full sales cycle for Tier 3 opportunities - from initial outreach through contract execution.

This is an ideal role for someone who enjoys hunting for new business, building relationships with decision-makers, and taking ownership of smaller deals while developing toward a full-cycle sales career.

• Own prospecting activity within a defined territory using outbound calls, email, social selling, networking, and industry events.
• Identify, research, and engage Tier 1 and Tier 2 target accounts; build relationships with key influencers to gain access to decision-makers.
• Generate qualified meetings and opportunities for Regional Sales Directors, and schedule renewal and expansion conversations for Tier 1 and Tier 2 accounts.
• Build and maintain a healthy pipeline using CRM and sales engagement tools, keeping records of activities, opportunities, and forecasts accurate and current.

• Own the full sales cycle for Tier 3 accounts — new business, expansion, and renewals — from discovery through proposal, negotiation, and close.
• Drive Tier 3 expansion by selling upsell and cross-sell opportunities, including software upgrades, additional hardware units, and enhanced service packages (PMP, Buddy, Qlock & Supplier Integration).
• Manage Tier 3 renewals to close, protecting and growing recurring revenue.
• Develop a strong understanding of customer business challenges and position CUBEX solutions effectively.

• Partner with Regional Sales Directors, Customer Success, Marketing, and Product to drive territory results, contributing to the territory’s annual revenue target.
• Leverage Customer Success account health insights to identify expansion opportunities.
• Support territory performance and strategic initiatives in Pod meetings.

• Maintain a…