Vice President, Northern Northwest Region

• Full-time

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher.

We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

The Vice President of Outside Sales is the senior sales leader responsible for driving revenue growth and developing people across an assigned territory. This is not a desk-based leadership role. Our most successful Vice Presidents are highly visible in the field, spending the majority of their time alongside Regional Sales Managers and customers, coaching in real time, advancing opportunities and helping close business.

This role is ideal for a proven sales professional who has spent years winning business personally and who still enjoys being in front of customers. The Vice President owns the performance of the territory through hands‑on coaching, ride‑alongs, customer engagement and disciplined execution.

The right candidate is a true road warrior who thrives on travel, enjoys being in front of customers and is passionate about helping sales teams win.

• Achieve annual budgeted sales quota and KPI targets for the region.
• Forecast sales and drive revenue growth across your assigned territory.
• Set strategy, priorities, and sales culture for region.
• Spend time in the field conducting ride‑alongs with Regional Sales Managers and participating in customer meetings.
• Coach sales professionals in live selling situations, helping them improve prospecting, discovery, presentation, negotiation and closing skills.
• Lead training and onboarding initiatives.
• Personally engage with key customers, decision-makers and stakeholders to accelerate opportunities and secure new business.
• Drive a high‑performance culture by celebrating strong performance, coaching for improvement, and taking appropriate action when performance expectations are not met.
• Use data as a tool to drive long‑term growth by identifying pipeline gaps, developing action plans, and positioning territories, headcount, and resources where the greatest opportunities exist.
• Recruit and retain high‑performing sales talent.
• Travel extensively throughout the region.

• Increased sales productivity and performance across the region.
• Strong customer relationships and increased market share.
• Visible leadership with a high level of customer and employee engagement.
• Successful development of future sales leaders.
• A highly engaged, motivated sales team that feels supported, challenged, and equipped to win.
• A culture of accountability, execution, and continuous improvement.

• 10+ years of successful outside B2B sales experience with a documented history of exceeding sales goals. Multi-sku sales experience a plus.
• 5+ years of experience directly leading, coaching, and driving sales performance within a territory generating $100M+ in annual revenue.
• Demonstrated ability to influence, negotiate and close complex sales opportunities.
• Proven success leading…