Senior Backend Software Engineer, Global E-commerce User Growth - Search Engine Optimization

Senior Backend Software Engineer, Global E-commerce User Growth - Search Engine Optimization

Join to apply for the Senior Backend Software Engineer, Global E-commerce User Growth - Search Engine Optimization role at Byte Dance
.

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. The growth engineering team owns the mission to drive the growth of Tik Tok Shop customers and revenues.

You will work with a cross‑functional team of engineers, data scientists, growth marketers, and product managers to design, implement, and optimize growth initiatives through a combination of product‑led and data‑driven growth strategies. We are looking for passionate and talented people to join us as we drive the future of e-commerce here.

• Design, build, and maintain scalable, high‑performance systems and features that enhance organic traffic acquisition through SEO best practices.
• Collaborate with product managers, data scientists, and SEO specialists to implement strategies that improve crawlability, indexing, and search ranking for Tik Tok Shop web pages.
• Develop and optimize content generation, site architecture, and metadata structures to align with search engine algorithms and user search intent.
• Monitor and analyze site performance and SEO KPIs, identifying opportunities for technical improvements or automation.
• Build internal tools, services, and infrastructure to support ongoing SEO testing, data analysis, and deployment processes.
• Stay current on the latest SEO trends, search engine algorithm updates, and emerging technologies relevant to user acquisition.
• Ensure code quality and system reliability through rigorous testing, code reviews, and continuous integration/deployment practices.

• BS/MS degree in Computer Science or equivalent majors.
• 5+ years of experience in backend software development, building scalable and reliable systems with 1+ years of technical leadership experience.
• Proficiency in backend programming languages such as Java, Python, Go, or Node.js.
• Experience with API design and development (REST, Graph
  
  QL) and microservices architecture.
• Understanding of technical SEO elements such as crawlability, URL structures, sitemaps, canonical tags, and HTTP headers.
• Familiarity with server‑side rendering and content delivery strategies to optimize search engine indexing.
• Strong analytical and debugging skills, with the ability to monitor, log, and optimize system performance to support SEO initiatives.

• 5+ years of user growth experience.
• Work experience with E‑Commerce products, Monetization/Ads products, User Growth products (paid acquisition, incentives, lifecycle management, SEO/SEM, affiliate marketing, etc.), and data‑driven growth strategies, preferably with track records in developing one or multiple relevant initiatives from 0 to 1 to 10.
• Great to have hybrid cross‑platform development experience.
• Excellent collaboration and communication skills; ability to work effectively with designers, product managers, data scientists, and frontend engineers in a cross‑functional team.
• Experience with databases (SQL and No
  
  SQL), caching systems (e.g., Redis, CDN), and cloud platforms (e.g., AWS, GCP).

Founded in 2012, Byte Dance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including Tik Tok, Lemon8, Cap Cut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, Byte Dance has made it easier and more fun for people to connect with, consume, and create content.

Inspiring creativity is at the core of Byte Dance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and…