Director GenAI Field Engineering

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Role summary

Be the executive technical face of Firefly Foundry for Media & Entertainment. You’ll partner with studio, streaming, network, sports, and gaming executives (CIO, CCO, CMO, CTO, Head of Post) to reinvent content pipelines with Firefly - taking initiatives from pilot to global rollout - using Firefly, Creative Cloud, and more importantly, groundbreaking new Foundry workflows and technologies.

What you’ll do

• Own architecture for strategic M&E accounts: define target architectures for high-scale asset generation (key art, AV promos, trailers/teasers, localizations, episodic marketing), set go/no-go criteria, and chair C-suite design reviews.

• Codify reference patterns: creative workflow blueprints for prompt/evaluation pipelines, variant generation at scale, approvals, and cost/performance guardrails - including end-to-end propagation of content and distribution.

• Unblock the hardest problems: lead spikes for brand/style constraints, visual fidelity, latency/throughput for campaign bursts, multilingual quality, and watermarking/attribution.

• Integrate the stack: design integrations across Creative Cloud apps (e.g., Photoshop, Premiere Pro, After Effects, Substance 3D, Frame.io), Firefly APIs/Services, Workfront, and enterprise DAM/MAM; ensure a single source of truth from presales to delivery.

• Partner ecosystem: co‑create blueprints with customers; validate partner delivery against Firefly Foundry standards.

• Executive storytelling: run C-suite workshops, publish POVs on content authenticity and responsible GenAI, and keynote customer forums and industry events.

• Value & outcomes: translate creative and business priorities into measurable ROI/TCO and success metrics; influence expansions.

What you’ll bring

Must-have

• 12+ years architecting and shipping large-scale platforms or content/ML systems; 3+ years leading enterprise GenAI /AI programs.

• Deep understanding of M&E production and marketing workflows (campaign bursts, trailer/versioning, localization, approvals, deliverables).

• Proficiency in GenAI solution patterns: prompt design & evaluation, guardrails, observability/measurement, vectorized retrieval or style constraints where relevant, and cost governance.

• Hands‑on with at least one major cloud, Python/Type Script, and modern data/AI tooling; ability to read code and guide design trade‑offs.

• Executive presence with studio leadership; exceptional written artifacts (1‑pages, decision records, reference designs).

• Track record leading cross‑functional pods (Solutions Architects, Forward Deployed Engineers, Product, Security/Privacy, Legal) from pilot to production.

Nice‑to‑have

• Background in broadcast/OTT, sports, gaming, or live events; familiarity with post‑production pipelines and marketing tech stacks.

• Prior Field CTO/Field Engineering leadership or consulting partner experience.

• Expansions driven by reference patterns, and executive satisfaction (C‑suite CSAT).

Collaboration

Partner daily with Firefly Foundry Engagement Managers, Solutions Architecture, Forward Deployed Engineering and Scientist, Product (Firefly/Express/Photoshop/Premiere/After Effects/Frame.io), Customer Success, Security/Privacy/Legal, and Partner/Alliances teams.

Work setup

• Travel: 25 % to 40% for exec workshops, studio/post visits, and key industry events.

• Hybrid/Remote: flexible.

#FireflyGenAI

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is…