Marketing Coordinator

Marketing Coordinator

Summary

The Marketing Coordinator is integral to ensuring bona fide associations remain informed, engaged, and connected with events and initiatives. This role involves organizing and executing events that foster participant loyalty while supporting the organization’s mission. A key aspect is building and maintaining strong relationships with associations, government agencies, and other stakeholders.

Responsibilities Liaison with Bona-fides Associations

• Develop a quarterly visit plan to maintain continuous contact with Bona-fide Associations
• Assist associations with service-related issues and maintain follow-up records
• Distribute educational and promotional materials to associations
• Ensure associations share current information on their social networks
• Identify potential associations

TV and Radio Resources Coordination

• Coordinate resources, guests, and content themes with production team for TV and Radio programs
• Manage logistics, including scheduling, outdoor recordings, and graphics
• Prepare and distribute supporting materials for program guests

Events Coordination

• Plan and coordinate events at locations with high elderly populations (Care Centers, Senior Centers, Nursing Homes, etc.)
• Set timelines, objectives, and expected deliverables for each event
• Manage participant relationships and ensure compliance with event specifications
• Oversee venue selection, ensuring all requirements and standards are met
• Coordinate logistics (transportation, accommodation, catering) and address issues as they arise
• Maintain continuous communication with participants and manage guest interactions before, during, and after events

Inventory Control

• Oversee the procurement, storage, and distribution of promotional items and materials
• Keep the promotional materials warehouse organized and accessible
• Maintain accurate inventory records and ensure they are updated regularly
• Conduct physical counts and audits to verify stock levels
• Coordinate timely reordering of supplies to avoid shortages or overstocking

Meetings Coordination

• Coordinate quarterly association meetings and other meetings as requested by Mar Management
• Confirm participation, location, and logistics
• Assist in preparing presentations and distributing informative materials

Magazine

• Collaborate on magazine preparation, including identifying contributors, articles, and photographs
• Coordinate with graphic designers for layout and assembly
• Manage reproduction and distribution of the magazine

Social Network

• Manage promotions, videos, and flyers from health plan insurers, bona‑fide associations, and other sources
• Submit materials to Facebook Administrator or Website Administrator to keep the community informed

Administrative Duties

• Assist with invoice processing and budget management
• Maintain effective communication with Supervisor/Manager/Executive
• Meet deadlines for ongoing tasks and special projects
• Support Supervisor/Manager in achieving objectives and goals
• Ensure all verbal and written communications are courteous and professional
• Adhere to confidentiality standards and HIPAA compliance
• Align with the organization’s corporate values:
  Integrity, Teamwork, Value for Customers, and Performance‑Driven
• Perform other duties as assigned by Supervisor/Manager/Executive

Knowledge, Skills, and Ability

• Strong knowledge of customer care techniques and processes
• Attention to detail and analytical thinking skills
• Ability to interpret complex policies and regulatory documents
• Ability to operate effectively in a call center team environment
• Flexibility to work extended hours as needed
• Proficiency in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.)
• Customer service‑oriented with strong relationship‑building skills
• Strong analytical, planning, and organizational skills
• Excellent verbal and written communication skills
• Strong interpersonal and collaborative skills
• Bilingual (English/Spanish) preferred
• Sensitivity to confidentiality standards
• Ability to initiate and follow through with independent projects
• Proven ability to manage and prioritize multiple tasks simultaneously
• Detail‑oriented with a focus on accuracy and follow‑up until closure
• Strong problem‑solving and interpersonal relationship skill
• Teamwork and team‑building abilities

Education and Experience

• BBA in Business Administration, Marketing or related field
• 2‑3 years of experience working in related functions preferred

Certificates, Licenses, Registration

• HIPAA Seminars preferred.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing

Industries

Insurance

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