Brand Manager

Description

This position is responsible for leading the development and execution plans for the Fall business, as well as leading assigned initiatives on the Holiday business, as part of the long-term marketing strategy. The Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.

• Lead the delivery of business revenue and profit targets
• Lead the long‑term development of the brand
• Complete special projects and other duties as assigned or as necessary.

Direct Reports: 0

Portfolio Management

• Responsible for managing the Fall portfolio to hit revenue and profit targets, to include SKU rationalization, mix strategies and profit optimization. Support revenue and profit targets on the Holiday portfolio.
• Develop product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
• Lead the cross functional team in the new product development process across Fall and Holiday
• Lead the go‑to‑market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations for Fall and Holidays

Collaborate with customer marketing and sales to define and deliver customer specific programs.

• Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
• Prepare and present annual business review for executive leadership.
• Identify research needs to inform decision making and conduct research in collaboration with Insights Manager

Marketing Strategy & Execution

• Develop annual marketing plans for alignment with senior stakeholders.
• Develop, execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
• Manage product portfolio budget, including preparing and tracking annual P&L.
• Lead delivery of clear and inspiring annual marketing plans to sales organization.

Management & Leadership

• Provide business and team leadership in a fast‑paced environment.
• Set individual and team objectives, plan project steps and resources needed, and manage execution.
• Create an inclusive environment that embraces our values and purpose.