Sales Representative, Off-Premise

About Morales Capital Group

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a family‑owned, multi‑generational importer and distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida, and 6th in California.

MCG has cultivated a network of partnerships with over 140 regional distributors and controlled states, reaching all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top‑quality brands sourced from around the world and strives to provide exceptional levels of service to our business partners every day.

Reporting to the Regional Branch Manager, the Wine and Spirits Sales Consultant role focuses on building strong relationships with retail accounts, driving sales growth, and representing a premium portfolio of wines and spirits with professionalism and passion. The ideal candidate has a solid understanding of wine and spirits, exceptional communication skills, and a proven track record in retail sales.

• Build and maintain strong relationships with retail clients.
• Conduct regular visits to accounts to ensure proper product placement, merchandising, and promotional execution.
• Meet and exceed monthly and quarterly sales targets.
• Introduce new products to retail accounts, driving incremental sales opportunities.
• Monitor inventory levels and recommend reorders to prevent out‑of‑stock situations.
• Ensure all products are displayed in line with company and retail standards.
• Implement marketing programs, including displays, tastings, and promotions.
• Provide product education and training for retail staff to enhance product knowledge and sales.
• Track and report on sales activities, market trends, and competitor actions.
• Deliver actionable feedback to management regarding customer needs, concerns, and opportunities.

• Customer Focus:
  Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating:
  Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results:
  Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management:
  Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy:
  Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer or mobile device.
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.
• Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours.
• May require lifting/lowering, pushing, carrying, or pulling up to 56 lbs.

• TABC certification or equivalent preferred.
• Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained.
• Driving record must be within MVR policy guidelines throughout employment.
• Must be able to pass a background and drug screening for hire and randomly throughout employment.
• 21 years or older.
• High School Diploma or GED preferred.
• Minimum 2 years of sales experience, preferably in the wine and spirits industry.
• Excellent communication, negotiation, and interpersonal skills.
• In‑depth understanding of wines, spirits, and industry trends, with the ability to leverage this knowledge to drive sales and customer engagement.
• Strong PC application skills in Microsoft Office Suite.
• Strong…