Director, Marketing Strategy & Operations

Responsibilities

• Own the end-to-end marketing planning process (annual, quarterly, and in-quarter), including setting priorities, sequencing initiatives, and driving alignment across Brand, Growth, Product Marketing, Loyalty, Partnerships, and Retention.

• Translate business objectives into clear, actionable marketing strategies, with defined success metrics and resource implications.

• Pressure-test assumptions, surface trade-offs, and recommend where to invest, where to pull back, and why.

• Establish clear operating rhythms that connect strategy to execution (planning cycles, reviews, decision forums).

• Define and own the marketing performance framework, including KPIs, dashboards, and leading indicators tied to growth, efficiency, and LTV.

• Partner with Analytics to move beyond reporting into insight generation—diagnosing performance, identifying root causes, and recommending action.

• Proactively identify risks, bottlenecks, and underperformance, and drive cross-functional resolution.

• Lead quarterly business reviews, executive readouts, and post-mortems with a focus on learning and course correction.

Requirements

• 8–12+ years of experience in strategy, marketing operations, business planning, growth strategy, or management consulting, ideally in a consumer-facing digital business.

• Demonstrated ability to operate as a strategic thought partner to senior leaders.

• Strong analytical skills with a track record of turning data into decisions.

• Comfort navigating ambiguity, driving prioritization, and holding teams accountable.

• Advanced Excel and PowerPoint required; fluency in BI tools (Tableau, Looker, etc.) is strongly preferred.

• Exceptional written and verbal communicator with executive presence.

• Experience reporting directly to a CMO, GM, or business unit leader strongly preferred.

• Bachelor's Degree Required, master's degree Preferred

Benefits

• health, vision, dental insurance; 401k matching; PTO;
Volunteer Time Off (VTO)

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