Head of Digital Marketing

Location: San Mateo, CA

Team: Marketing

Reports to: Chief Marketing Officer

Observe is redefining observability for the AI era. Our platform helps engineering teams understand everything that happens in their systems by turning telemetry into a unified data fabric. Built on an open data lake, a real-time knowledge graph and agentic AI workflows, we enable developers to troubleshoot faster at drastically lower cost.

We are looking for a Head of Digital Marketing to own the strategy, execution and performance of all digital channels  will drive measurable pipeline impact across web, paid, organic and ABM programs. This is a leadership role for a data-driven, creative operator who thrives in a fast-moving technical B2B environment.

• Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web.

• Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency.

• Scale integrated digital campaigns in partnership with Product Marketing and Events.

• Develop and manage the martech stack, including analytics, attribution and automation platforms.

• Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI.

• Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility.

• Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences.

• Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales.

• 10+ years of experience in digital marketing, with at least 3+ in a leadership role for a high-growth B2B SaaS or developer-focused company.

• Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization.

• Strong command of budgeting, marketing analytics, data visualization and ROI modeling.

• Hands-on experience with Google Ads, Linked In Ads, programmatic platforms, Hub Spot or Marketo, GA4 and modern web stacks.

• Demonstrated success building scalable digital engines that deliver measurable revenue impact.

• A strong creative sensibility and an understanding of technical audiences, especially engineering audience.

• Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering.

• You’ll work at the intersection of data, AI and observability, on a category-defining platform.

• Join an exceptional leadership team with deep experience in data and cloud infrastructure.

• Competitive compensation, equity and benefits.

• Hybrid work environment with flexibility and autonomy.