Onboarding & Implementation Lead – Marketing Technology; B2B SaaS

Onboarding & Implementation Lead – Marketing Technology (B2B SaaS)

This role sits at the intersection of marketing, technology, and customer delivery. As an Onboarding & Implementation Lead, you will work hands‑on with new B2B customers during onboarding, helping them design their first campaigns, configure integrations, and translate our AI platform into meaningful go‑to‑market outcomes.

We’re hiring an Onboarding & Implementation Lead to help B2B marketing teams successfully adopt a fast‑growing AI platform and see real value early. This is a post‑sales, consultative role; you’ll advise marketing teams on how to use the product effectively from day one.

$/yr – $/yr

San Mateo, CA (Hybrid – 3 days in office)

Full‑time

~3–7 years

• Lead onboarding for new B2B customers, from kickoff through early adoption
• Partner with demand gen, product marketing, and growth teams to shape initial campaigns
• Guide customers on campaign structure, messaging workflows, and activation strategy
• Configure and support integrations with tools like Hub Spot, Marketo, Salesforce
• Run working sessions, check‑ins, and hands‑on setup calls with customers
• Help customers reach first ROI as quickly as possible
• Collaborate with Sales to understand customer context and tailor onboarding plans
• Share customer feedback and real‑world use cases with Product and Engineering

We’re particularly interested in candidates who bring real marketing domain exposure, for example:

• Experience working closely with B2B marketing teams (demand gen, product marketing, growth, lifecycle)
• Background in marketing technology or sales technology environments
• Familiarity with campaign‑based thinking: audiences, channels, messaging, activation
• Comfort configuring and working inside tools like Hub Spot, Marketo, Salesforce

Alongside that, you’ll likely have:

• 3–7 years in a customer‑facing SaaS role (implementation, onboarding, solutions consulting, customer success engineering, etc.)
• A consultative, hands‑on approach to customer work
• Strong communication skills and confidence advising customers
• Comfort operating in a fast‑moving, early‑stage environment

• Not a pure marketing role
• Not a support or ticket‑driven CSM position
• Not a pre‑sales solutions architect role
• Not a long‑term account management or renewals role
• Early‑stage, VC‑backed AI company building for modern B2B marketing teams
• High ownership role with direct influence on customer success and product direction
• Close collaboration with founders, product, and engineering
• In‑office culture with flexibility and pace

• Martech / salestech SaaS
• Post‑sales solutions or implementation roles
• Marketing operations, growth ops, or GTM‑adjacent roles
• Consulting or solutions backgrounds with marketing exposure