Head of Digital Marketing
Job in
San Mateo, San Mateo County, California, 94409, USA
Listed on 2026-01-12
Listing for:
Observe, Inc.
Full Time
position Listed on 2026-01-12
Job specializations:
-
IT/Tech
Digital Media / Production, Digital Marketing, Web Developer, Data Analyst
Job Description & How to Apply Below
San Mateo, CA
Team:
Marketing
Reports to:
Chief Marketing Officer
About Observe
Observe is redefining observability for the AI era. Our platform helps engineering teams understand everything that happens in their systems by turning telemetry into a unified data fabric. Built on an open data lake, a real-time knowledge graph and agentic AI workflows, we enable developers to troubleshoot faster at drastically lower cost.
Role Overview
We are looking for a Head of Digital Marketing to own the strategy, execution and performance of all digital channels will drive measurable pipeline impact across web, paid, organic and ABM programs. This is a leadership role for a data-driven, creative operator who thrives in a fast-moving technical B2B environment.
What You’ll Do
• Lead digital strategy and execution across paid search, paid social, display, retargeting, content syndication and web.
• Own the company website experience - optimize for conversion, engagement and performance while maintaining brand consistency.
• Scale integrated digital campaigns in partnership with Product Marketing and Events.
• Develop and manage the martech stack, including analytics, attribution and automation platforms.
• Establish performance frameworks and KPIs for all digital programs, tying activities directly to pipeline contribution and ROI.
• Partner closely with Sales and Revenue Operations to ensure high-quality lead flow and full-funnel visibility.
• Champion experimentation and innovation, leveraging AI, personalization and data-driven storytelling to engage technical audiences.
• Establish and lead the digital marketing function at Observe—own strategy, manage agencies and contractors, and hire as the team scales.
What You Bring
• 10+ years of experience in digital marketing, with at least 3+ in a leadership role for a high-growth B2B SaaS or developer-focused company.
• Deep expertise in multi-channel digital strategy including performance media, SEO, web analytics and conversion optimization.
• Strong command of budgeting, marketing analytics, data visualization and ROI modeling.
• Hands-on experience with Google Ads, Linked In Ads, programmatic platforms, Hub Spot or Marketo, GA4 and modern web stacks.
• Demonstrated success building scalable digital engines that deliver measurable revenue impact.
• A strong creative sensibility and an understanding of technical audiences, especially engineering audience.
• Collaborative leadership style, comfortable working cross-functionally with Product, Sales and Engineering.
Why Observe
• You’ll work at the intersection of data, AI and observability, on a category-defining platform.
• Join an exceptional leadership team with deep experience in data and cloud infrastructure.
• Competitive compensation, equity and benefits.
• Hybrid work environment with flexibility and autonomy.
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