Director, Merchandising

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

The Director of Games Merchandising will be responsible for showcasing the incredible range of gameplay experiences to over 100 million loyal gamers. They will have a deep love and passion for gaming and take huge pride in developing compelling and impactful merchandising experiences that are highly player-centric and contribute to the broader Store growth strategy. They will be accountable for ensuring that the global Storefronts are merchandised in a relevant and engaging way, helping every player discover the next perfect game, driving improved engagement, revenue and conversion.

This is a senior level role requiring deep gaming and merchandising expertise, a strong commercial lens, and demonstrated experience working multi-functionally to bring new experiences to life on the Play Station store. This role will lead the team of merchandisers ensuring game launches, campaigns, promotions and experiences are delivered in a way that achieves Store commercial priorities.

• The core job is to maximize player engagement, conversion and revenue for the Store, while balancing key launch moments and other strategic business initiatives.
• Accountable for leading and inspiring teams, fostering a collaborative and distributed work culture that encourages and supports high performance, data led decision making and creativity.
• Responsible for overseeing, developing and optimizing the Merchandising performance on an ongoing basis and further ensuring that activities support achievement of Store commercial targets.
• Responsible for ongoing optimization of merchandising, ensuring commercial targets are achieved through engagement and commercial growth.
• Development of insights and inputs into the Weekly, Monthly & Quarterly business reviews.
• Responsible for improving the efficiency of teams through improved processes and automation.
• Leading weekly and daily Inventory management across both curation & personalization, to drive the strongest user and revenue outcomes.

• 12+ years in digital merchandising or e-commerce, with the games or digital entertainment industry.
• Deep love and passion for games and understand the psychological drivers behind game engagement.
• Proven experience leading a high performing team in a global & matrixed organization.
• Commercial results: strong commercial instincts and a demonstrated track record of driving profitable growth through digital experiences.
• Analytical skills: ability to use data & analytics to understand consumer behavior & trends.
• Domain expertise: solid understanding of the player journey & depth on what drives games engagement.
• Exceptional communication skills, and the ability to influence and lead senior partners.

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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid…