Sr. Product Marketing Manager

Overview

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including PlayStation5, PlayStation4, PlayStation

VR, Play Station Plus , acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Sr. Product Marketing Manager San Mateo, CA (Colab)/Remote

• Masterbrand Strategy
  • Support the development and evolution of the Play Station Masterbrand strategy and positioning across global markets
  • Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems
  • Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
• Product Innovation Strategy
  • Develop customer informed product growth strategies to unlock new hardware opportunities
  • Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape
  • Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
• Strategic Development & Insight Generation
  • Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction
  • Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities
  • Write and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development
  • Drive integrated thinking that connects brand, products, and play experiences
  • Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio
  • Present strategic recommendations that are grounded in data and shaped by audience understanding
  • Develop outstanding executive presentations
• Cross-Functional Collaboration
  • Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategy
  • Work with internal and external partners to support breakthrough brand activations across paid, owned, and earned channels
  • Assist in the development of executive-level presentations that clearly articulate brand vision, direction, and performance
  • Work closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needs
• Creative Stakeholder Partnership
  • Collaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative development
  • Support project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assets
  • Translate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomes

• BA/BS degree; MBA preferred
• 8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plus

• Marketing Leadership Experience
  • Proven track record in shaping brand strategy for established, high-profile brands
  • Expertise in brand fundamentals, including architecture, identity, and competitive positioning
  • Proven ability to develop data-driven strategies that generate meaningful, actionable insights
  • Strong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agencies
  • Demonstrated ability to deliver creatively inspiring, business-driving briefs
  • Strong understanding of business…