Senior Manager, Brand Marketing - Mobile

Overview

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Sr Manager, Brand Marketing | Games Marketing, Publishing

San Mateo, CA

We are looking for a Senior Marketing Manager to join Publishing. This role will report to the Senior Director, Games Marketing in the Studio Business Group. This role will partner with Global Marketing and game studios to lead the development and execution of marketing and commercial strategy for upcoming first party and partner mobile titles. The role will also drive the strategic relationship between central teams and key external partners;

defining workflows, alignment with internal brand, and platform priorities.

• Lead and mentor a high-performing mobile marketing team across platforms, driving global user acquisition and lifecycle growth for flagship titles.
• Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy, platform, and technology landscapes.
• Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service.
• Oversee all marketing & mobile marketing activities including branding, mobile UA, ASO, platform partnership, creative development, and mobile live-service marketing.
• Influence cross-functional leadership—including Studio, Global Marketing, Creative, and Publishing—to align on growth priorities and maximize marketing ROI.
• Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks to scale performance.
• Partner with Finance and Analytics to define and evolve ROAS models, investment frameworks, and revenue forecasting.
• Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio.
• Deliver compelling, insight-led narratives to executive stakeholders to inform investment decisions and strategic planning.
• Develop and oversee third-party license marketing frameworks, managing internal and external relationships to ensure alignment with brand, platform, and player expectations.

• Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth.
• Experience leading product launch campaigns at scale, including mobile products, and the self-awareness to understand learnings from both the successes and the failures.
• Strong track record of building trusted partnerships with game development studios and cross-functional publishing teams.
• Experience in multi-title mobile publishing environments, with a focus on player acquisition, engagement, and multiplatform franchise expansion.
• Experience working effectively and constructively with co-development, publishing, regional, and external agency teams.
• Deep understanding of the evolving mobile marketing ecosystem, including platform privacy changes, ad tech innovation, and industry best practices.
• Master of mobile ecosystems, platforms, channels, ASO, and user acquisition.
• Demonstrated ability to build and scale testing frameworks, performance reporting, and actionable insights.
• Exceptional communication and collaboration skills, with a proven ability to influence senior stakeholders and external partners.
• A rare blend of analytical rigor and creative storytelling, with a passion for expanding franchises across media and platforms.
• Experience developing third-party license marketing frameworks and managing internal and external relationships to ensure alignment with brand, platform,…