Sr. Product Marketing Manager

Why Play Station?

Play Station isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The Play Station family of products and services including PlayStation5, PlayStation4, PlayStation

VR, Play Station Plus , acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Product Marketing Manager

San Mateo, CA (Colab)/Remote

Play Station is looking for a Senior Product Marketing Manager with a passion for and proven experience building the long-term reputation and emotional consumer relationship for established brands. In this role, you will play a key role in shaping the global brand strategy for the Play Station Masterbrand, Play Station hardware products, and Play Station play experiences on new devices. This high-impact position contributes to the evolution of one of the world's most iconic and beloved entertainment brands.

The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to distill complexity and ambiguity, and is a highly effective, nimble operator who can drive execution of multiple simultaneous work streams. You are an expert in uncovering insights, framing opportunities, and driving creative thinking that delivers real business impact. You are a trusted partner to creative, brand, product, and research and analytics teams, and you model initiative, ownership, and collaboration.

A key driver of success in this role is the ability to connect the dots between business, product, and brand strategy, to extract meaningful insights that translate into inspiring briefs that spark world-class creativity and business growth.

As a key contributor, you will support the evolution of Play Station's brand architecture, positioning, and identity, to help ensure it resonates across global markets and diverse audiences. You will leverage your passion for innovation, data empowered storytelling, and the gaming industry, to influence the evolution of the Play Station Masterbrand and hardware business strategies. You'll be responsible for translating consumer insights, market and cultural trends, and business objectives into actionable brand strategies and frameworks that guide how Play Station shows up across its ecosystem of products, services, and experiences.

This role requires a brand builder who is equal parts strategist, storyteller, and collaborator. Someone who excels at bringing clarity to complexity, creative fluency across teams, and driving brand strategies that are rooted in insights and cultural relevance. You'll be instrumental in refreshing what the Play Station Masterbrand stands for globally to ensure that our brand evolves in ways that are future-forward, delivering measurable business impact, and rooted in our mission to push the boundaries of play.

• Masterbrand Strategy
  • Support the development and evolution of the Play Station Masterbrand strategy and positioning across global markets
  • Contribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systems
  • Assist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpoints
• Product Innovation Strategy
  • Develop customer informed product growth strategies to unlock new hardware opportunities
  • Conduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscape
  • Assist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpoints
• Strategic Development & Insight Generation
  • Interpret complex market data, consumer insights, and cultural trends into actionable strategic direction
  • Define market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunities
  • Act as brand strategy consult for Masterbrand creative campaign briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative development
  • Drive integrated thinking that connects brand, products, and play experiences
  • Partner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolio
  • Present strategic recommendations that are grounded in data and shaped by audience understanding
  • Develop outstanding executive presentations
• Cross-Functional Collaboration
  • Partner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing,…