Senior Manager - Content Personalization

Why Play Station?

Play Station isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing the Play Station family of products and services including Play Station®5, Play Station®4, Play Station®VR, Play Station®Plus, acclaimed Play Station software titles from Play Station Studios, and more.

Play Station also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Play Station brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

San Mateo, CA (hybrid, onsite 3x a week)

As the Senior Manager, Content Personalization you will be part of the Play Station Store team responsible for showcasing the incredible range of gameplay experiences on the Play Station Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues.

You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players’ behavior. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests.

You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market‑level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands‑on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well‑defined goals and KPIs to drive commercial growth.

With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization.

Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world‑class player experience. You will deliver a well‑defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team.

• Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross‑functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business.
• Develop & Deliver a Content Personalization Strategy: Responsible for developing and delivering a content personalization roadmap that enhances experiences across the Play Station storefronts driving incremental revenues and commercial growth.
• Design, Evaluate and Report Results: Authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards to increase valuable insights and produce actionable insights and data‑backed recommendations.
• Translate Strategy into Action: Accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPIs with stakeholders to ensure alignment with the Store Strategy and Mid‑Range Plans.
• Foster Continuous Improvement: Develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data‑driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns.
• Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical…