Senior Growth Marketing Manager

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools, and education. Every day, we get to help our members move their finances forward with care, compassion, and an empathetic touch.

We put people first and treat them like humans, not account numbers.

We're looking for a data-driven, performance-obsessed Senior Growth Marketing Manager to lead our direct-to-consumer and affiliate marketing strategy across Achieve's lending products. This role sits at the intersection of performance marketing, lending strategy, and brand growth—connecting business goals with channel execution, full-funnel optimization, and consumer insight. If you're a strategic doer who can translate data into decisions, hypotheses into tests, and performance signals into growth momentum—this is the place to make an impact.

• Drive Growth Strategy:
  Build and evolve the DTC acquisition and affiliate strategy for Achieve Lending. Partner with performance channel leads (SEM, Social, CTV, Display, SEO, Email/SMS) to reach the right borrowers efficiently and at scale.
• Turn Insights Into Action:
  Develop and test hypotheses that improve conversion, LTV, and CAC efficiency. Model, forecast, and scenario plan to identify the next growth unlock.
• Collaborate Across Channels:
  Coordinate with Achieve's performance marketing, brand/creative, product and data analytics teams to align messaging, audience segmentation, and creative experimentation across the funnel. Test landing pages, personalization, and engagement tactics.
• Shape Creative That Converts:
  Write briefs grounded in consumer insight, behavioral triggers, and Achieve's brand voice. Drive experimentation across messaging, offers, and landing experiences.
• Optimize Relentlessly via an experimentation engine:
  Track performance against growth KPIs—drilling into targeting, bidding, and funnel performance. Optimize channel and campaign allocations via test and learn to maximize ROI.
• Advance Measurement & Learning:
  Partner with data and analytics teams to refine measurement/attribution models, and generate deeper insight into performance drivers and borrower behavior.
• Expand the Ecosystem:
  Support cross-sell, retention, and monetization efforts across Achieve's lending portfolio—helping consumers discover new ways to improve their financial health.

• You're strategic, analytical, and experimental—always testing, learning, and scaling what works.
• You're a collaborator at heart who can rally channel experts, product partners, and creatives around shared outcomes.
• You thrive in data-rich, fast-moving environments and find clarity in complexity.
• You care about helping real people achieve financial progress, not just hitting numbers.

• 8+ years leading multi-channel growth marketing in fintech, consumer lending, or high-velocity DTC environments.
• Proven track record managing 8-figure acquisition budgets and delivering measurable ROI.
• Experience building full-funnel growth systems across SEM, Paid Social, Display, SEO, and Affiliate channels.
• Deep understanding of marketing operations, experimentation frameworks, and martech stacks.
• Strong analytical fluency with Google Sheets, SQL/GBQ, and attribution tools.
• Ability to navigate ambiguity, prioritize impact, and deliver results in a dynamic environment.
• Excellent communicator who leads through influence and collaboration.

At Achieve, we believe in optimizing more than just campaigns—we optimize opportunity. Our team combines 20+ years of lending experience, proprietary data, and empathetic innovation to help millions of people move forward financially. Join us and help scale a business that's improving financial health one customer at a time.

Salary Range: $160,000 to $180,000 annually + bonus + benefits. This information represents the expected…