Director of Marketing

We are seeking a self-motivated, technically savvy, creative individual to join our team as Director of Marketing. This person will be responsible for all corporate marketing functions within the company. In addition, the Director of Marketing will collaborate with Product, Sales, and other team members to define strategic marketing initiatives, develop and execute a marketing plan, and actively participate in the implementation of our go-to-market and strategic alliance plans.

Our ideal candidate will have a strong background in corporate marketing and enterprise software, and an experienced knowledge of the information security market. We would like a strategic thinker who is adept in executing marketing plans, with a background in strategic marketing and creative writing, as well as experience in a start-up environment.

The Director of Marketing will direct and manage internal and external communications using digital, social media, and other media. This person will lead and coordinate teams and external resources to develop and refine strategic concepts, plan and execute integrated campaigns, research, analyze, and report on competitor marketing activities. Responsibilities will also include developing and executing marketing communication plans, goals and objectives, and other strategies and tactics as required by corporate initiatives.

This person will develop and implement world-class marketing programs, targeted at Next Labs partners, customers, prospects, and influencers, to drive and meet growth and revenue targets. Measures of success will include: a high degree of customer satisfaction (for both internal and external customers); increased qualified leads; high-impact strategic alliances; company revenue and profitability; and world-class marketing programs that you deliver on time and within budget.

• Create long-term strategic and short-term tactical plans in alignment with corporate goals and objectives, including growth strategy, industry segment initiatives, and brand platform and positioning.
• Provide strategic focus and day-to-day management of corporate marketing objectives.
• Provide strategic guidance and execute programs that help promote key products, brand strategy, and initiatives to support marketing and sales objectives.
• Write and edit presentations, editorials, speeches, newsletter articles, Q & As, video scripts, and other marketing vehicles.
• Lead the development and production of external-facing corporate & product collateral and sales support material.
• Direct, create, edit, and oversee all website content.
• Work with other groups to ensure that company-wide messaging is consistent and aligned with our brand strategies.
• Conduct and review market research to understand customer needs, satisfaction, and product use.
• Help develop or improve the communication skills of other team members.
• Execute programs to generate articles, press releases, and speaking opportunities.
• As necessary, represent the company professionally in relationships with major customers, strategic partners, investors, suppliers, competitors, professional societies and similar groups.
• As necessary, streamline, upgrade, and develop the existing organization, while also using external resources to maintain the Company’s leadership position in the marketplace.
• Formulate short-, medium-, and long-term marketing plans, in accordance with the corporate vision and strategy, and ensure marketing support is provided for strategic initiatives across the business.
• Enable the firm to realize its strategy through marketing, by taking responsibility for the marketing mix and setting the line of sight for the marketing agenda at a corporate level. Initiate, develop…