Digital Marketing Manager, Operations

Digital Marketing Manager, Operations

About MCE
MCE is a not-for-profit public agency that has set the standard for clean energy in our communities since 2010. We provide renewable power at stable rates and deliver cutting‑edge energy programs to residents and businesses across four Bay Area counties:
Contra Costa, Marin, Napa, and Solano. Our team is diverse and collaborative, focused on environmental stewardship and community service. Every voice is valued, and work‑life balance and creativity thrive here.

• Digital Platform Expert:
  You’re proficient in managing and optimizing digital marketing tools such as Salesforce Marketing Cloud, the Google Marketing and Analytics Eco‑System, and Granicus gov Delivery Communications Cloud.
• Cross‑functional Collaborator:
  You enjoy working across departments, coordinating with marketing managers, and technology and customer operations teams to optimize workflows, streamline processes, and improve overall campaign efficiency.
• Data‑driven Decision Maker:
  You use analytics and performance data to guide decisions, optimize ongoing campaigns, and provide actionable insights for future strategies. You’re confident tracking and reporting on digital metrics to continuously refine campaign effectiveness.
• Strategic Optimizer:
  You work closely with marketing managers to evaluate campaign performance, recommend adjustments, and identify when to launch, pause, or retire initiatives based on measurable outcomes.
• Problem Solver:
  You proactively identify and address challenges in digital marketing campaigns. Whether it’s troubleshooting issues with marketing tools or finding creative solutions to improve performance, you’re quick to act and take ownership.
• Process Optimizer:
  You thrive on refining and documenting processes, ensuring projects run smoothly and efficiently. You clearly outline roles, responsibilities, and timelines for cross‑team collaboration.
• Campaign Manager:
  You excel at executing, managing, and optimizing email marketing campaigns, ensuring alignment with organizational goals and customer needs.
• Brand Advocate:
  You ensure brand integrity and consistency across digital channels and platforms. You enjoy ensuring colleagues and vendors have easy access to branded templates and materials.
• Sustainability‑minded:
  You’re committed to fighting climate change and excited about using your skills to support MCE’s mission.

• Support the management of MCE’s Salesforce Marketing Cloud environment and collaborate with Technology and Analytics and Customer Operations departments on platform improvements and CRM integrations.
• Proactively stay updated on emerging digital marketing trends and technologies (e.g., automations, analytics) to keep the team competitive and informed.
• Build new and manage existing dashboards to provide campaign insights to staff, consultants, partners, and leadership, utilizing web analytics and tracking tools such as Google Marketing and Analytics Eco‑System and equivalent platforms.
• Provide monthly omnichannel marketing performance reports, conduct analysis, communicate campaign performance by channel, and proactively participate in strategic discussions to improve performance.
• Work with marketing managers to refine data‑driven strategies and provide recommendations for launching new campaigns, or discontinuing or modifying underperforming initiatives based on effectiveness toward achieving departmental or agency goals.
• Refine and document standardized processes for cross‑team projects, clearly outlining roles, responsibilities, and timelines for consistent and streamlined collaboration.
• Execute and manage the launch of multiple marketing and compliance email campaigns via Journey Builder, Salesforce Sends, or Granicus gov Delivery Communications Cloud with accuracy, industry best practices and standards, and compliance principles.
• Execute basic website updates in Word Press and interface with web developers for optimization.

• Salesforce Marketing Cloud Email Specialist Certification
• Working with diverse communities.
• Clear and professional verbal and written…