Director u2013 Global CRM Business Strategy & Enablement

Overview

Bio Marin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead
. This role is critical in shaping and executing the company’s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience (CX) goals, digital data strategy, and campaign needs. Reporting to the Senior Director, Digital Strategy and Capabilities, this individual will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead the CRM initiatives, innovation, processes and new ways of working for the global markets.

The Director will drive business ownership of CRM capabilities, lead adoption and governance, and ensure seamless integration with omnichannel platforms to support therapeutic areas (Skeletal Conditions, Roctavian, and Enzyme Therapies). The position will optimize CRM systems to enhance both healthcare provider (HCP) and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards.

• Strategic Leadership:
  Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs.
• Strategic Leadership:
  Develop and implement a comprehensive CRM strategy that supports Bio Marin’s business objectives and enhances customer engagement.
• Strategic Leadership:
  Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution.
• Strategic Leadership:
  Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements.
• Business Unit Partnership & Alignment:
  Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs.
• Business Unit Partnership & Alignment:
  Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies.
• Business Unit Partnership & Alignment:
  Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing.
• CRM Tools Ownership & Omnichannel Integration:
  Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms.
• CRM Tools Ownership & Omnichannel Integration:
  Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement.
• CRM Tools Ownership & Omnichannel Integration:
  Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management
• IT Collaboration & Configuration:
  Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards.
• IT Collaboration & Configuration:
  Implement technology and integration changes for cross-functional needs, system scalability, and stability.
• IT Collaboration & Configuration:
  Collaborate on CRM upgrades, integrations, and new functionalities to meet evolving business requirements.
• Field Enablement & Usability:
  Optimize role-based CRM views, dashboards, and workflows to provide actionable information for field teams.
• Field Enablement & Usability:
  Work with sales enablement to ensure field representatives have the tools needed for effective customer engagement.
• Field Enablement & Usability:
  Identify opportunities to improve usability through streamlined workflows and enhanced system design.
• Data Analysis & Reporting:
  Monitor key CRM metrics and identify areas for system performance improvement.
• Data Analysis & Reporting:
  Analyze CRM data to extract insights that inform both strategic and operational decisions.
• Data Analysis & Reporting:
  Develop standardized reports to track performance and share insights with stakeholders.
• Stakeholder Management:
  Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM…