Mercedes-Benz Brand Specialist

Description

San Rafael, CA | Mercedes-Benz | Luxury brand | Brand specialist | Sales | No automotive experience required | Hospitality experience welcome | Luxury retail welcome | Marin County | Bay Area | North Bay | Veterans encouraged to apply | $50,000 - $120,000+ OTE

• You’re a genuine, polished communicator who earns trust through curiosity and care -- you ask better questions than most, you listen before you present, and the people you work with feel respected rather than handled
• You come from luxury hospitality, high-end retail, financial services, or another environment where the standard for guest experience was high and you met it consistently -- automotive experience is not required, but the ability to represent a premium brand with confidence and knowledge is
• You want to build a sales career at a Marin County Mercedes-Benz store where the ownership community is loyal, affluent, and genuinely passionate about the brand -- and where the Brand Specialist who earns that community's trust earns a book of business that compounds year over year

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea:
do right by people, every time.

Mercedes-Benz of Marin serves one of the Bay Area's most affluent and brand-loyal ownership communities. Marin County MB buyers are discerning, unhurried, and deeply attentive to the quality of their experience -- they choose the brand deliberately and they choose the people they buy from the same way. The Brand Specialist here doesn't need an automotive background to succeed. What they need is the presence, the product curiosity, and the genuine hospitality instinct to earn the trust of a buyer who has options and knows it.

We hire for those qualities and train everything else.

• Welcome guests with genuine warmth and curiosity -- understanding what brought them in and what matters most to them before presenting anything
• Develop deep Mercedes-Benz product knowledge through paid training -- learning the full lineup, technology features, performance credentials, and the EQ electric portfolio well enough to guide an informed Marin County buyer confidently
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure -- the goal is a guest who feels well-served, not closed
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use -- returning guests and referrals are the foundation of a high-earning Brand Specialist career
• Collaborate with finance and management to deliver a seamless, pressure-free purchase experience from first contact through delivery
• Meet monthly targets across volume, gross, and CSI
• Represent Mercedes-Benz of Marin and Swickard's hospitality standard in every guest interaction

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Luxury hospitality, high-end retail, financial services, real estate, or comparable guest-facing experience strongly preferred -- backgrounds that demonstrate genuine care for the client experience and a track record of earning trust transfer directly to this buyer profile
• Polished, composed presence -- Marin County MB guests are unhurried and perceptive. The Brand Specialist who earns their trust does so through preparation, authenticity, and consistent follow-through, not high-pressure technique
• Genuinely curious about the Mercedes-Benz brand -- AMG performance, EQ electric technology, and the…