Director, Global - Portfolio Marketing
Listed on 2026-01-14
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Business
Branding Specialist / Ambassador -
Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Product Marketing, Branding Specialist / Ambassador
Recruiting Expertise & livelihood Matchmaker
Cooper Vision, a division of Cooper Companies (NASDAQ:
COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. Cooper Vision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available.
Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit
Job Summary: This highly collaborative role owns the strategic direction and profitable commercial performance of the 1 Day contact lens portfolio, including Cooper Vision-branded and customer-branded (private label) offerings.
The Director will:
- Lead end-to-end portfolio management from innovation concept to in-market performance;
- Integrate global and regional insights into innovation and marketing strategy;
- Drive cross-functional alignment and decision-making to accelerate time-to-market;
- Build the strategic and operational foundation for sustainable growth in the 1 Day category.
- Cross-Functional Leadership & Decision-Making
- Serve as the central connector across global functions to align innovation priorities, business cases, and commercialization plans for the 1 Day portfolio.
- Facilitate data-driven, cross-functional decision-making that balances market opportunity, technical feasibility, and commercial readiness.
- Collaborate with LCM, R&D, Regulatory, and Supply Chain to ensure product concepts advance efficiently through development and launch.
- Partner with Finance and Commercial Operations to align portfolio decisions with global revenue, margin, and investment targets.
- End-to-End Portfolio & Product Management
- Lead the 1 Day portfolio from insight to lifecycle management, including innovation planning, launch readiness, in-market optimization, and rationalization.
- Define global 1 Day portfolio strategy, brand hierarchy, positioning, pricing corridors, packaging, and claims.
- Drive consistency and efficiency through standardized processes, launch playbooks, and toolkits that enable regional execution.
- Measure portfolio performance through business KPIs, customer adoption, and brand equity metrics to guide future decisions.
- Insights-Driven Innovation & Pipeline Development
- Translate consumer, professional, and market insights into clear portfolio strategies and innovation requirements.
- Build and continuously refine the 1 Day product innovation pipeline, in collaboration with R&D and LCM, ensuring alignment with global market trends and customer needs.
- Provide commercial leadership in defining new product concepts, feature sets, and value propositions based on unmet needs and growth opportunities.
- Lead global business case development and ensure projects move from concept to commercialization with cross-functional alignment and ROI focus.
- Go-to-Market & Marketing Strategy
- Develop and deploy global go-to-market frameworks that integrate positioning, pricing, messaging, and channel activation strategies.
- Partner with Regional Marketing, Global Key Accounts & Key Markets to translate global plans into localized execution across ECP, retail, and digital environments.
- Partner with Global Marketing Strategy & Planning/Customer Enablement to gather insights, incorporate portfolio messaging in Masterbrand communication and pair product with non-product services and tools to create cohesive go-to-market plans.
- Lead creation of launch playbooks, clinical storylines, and marketing content to ensure consistent, impactful market activation.
- Coordinate with Professional Affairs to build advocacy, awareness, and preference for the 1 Day portfolio globally.
- Collaboration with FRP Portfolio Leadership
- Partner closely with the Senior Director, Global FRP Portfolio Marketing to ensure aligned portfolio architecture, resource prioritization, and strategic continuity across the 1 Day and…
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