Senior Product Marketing Manager – Intelligence; AI

Position: Senior Product Marketing Manager – Anaplan Intelligence (AI)
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At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, Linked In, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities. In this role, you will help define and execute the go-to-market strategy for Anaplan Intelligence, supporting our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. This is a hybrid role based 2 days a week out of our San Ramon office, who will report in the Director of Product Marketing – Platform, who is based in the U.K.

Your Impact

• Own and drive product marketing strategy for Anaplan Intelligence, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way.

• Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers.

• Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities.

• Evangelize Anaplan Intelligence externally, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce.

• Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports.

• Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors.

• Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning.

• Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams.
Your Qualifications

• 4+ years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers.

• Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and…