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Digital Content Specialist Fuels Loyalty​/Digital

Job in San Ramon, Contra Costa County, California, 94583, USA
Listing for: TechDigital Group
Full Time position
Listed on 2026-01-03
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Digital Media / Production
Salary/Wage Range or Industry Benchmark: 80000 - 120000 USD Yearly USD 80000.00 120000.00 YEAR
Job Description & How to Apply Below

Responsibilities:

  • Enable the cultivation and creation of concepts that effectively represent our brands, achieving campaign goals.
  • Develop content and creative in support of Customer's Fuels initiatives and strategies.
  • Build content framework for Retail Fuels business across brands and Programs (App, Loyalty, Consumer Card) with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.).
  • Collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth.
  • Translate these strategies into creative briefs which are provided to our agencies to develop the relevant content.
  • Work directly with creative agencies and managers to ensure content meets desired needs and objectives.
  • Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content.
  • Ensure alignment with Marketing priorities and compliance with Brand requirements.
  • Collaborate with a variety of stakeholders including web specialist, email specialist, media specialist, brand specialists, and legal team to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensure compliance and timely publication.
  • Content for development may include elements such as POP elements, web page items, infographics, social media items, videos, push notifications, campaign emails, brochures, presentations, and FAQs.
  • Manage marketing and content projects, results, and budgets using project management tools.
  • Required Skills/

    Experience:

  • Bachelor's degree.
  • 8+ years of experience in print and digital marketing content and campaign development.
  • Experience collaborating with creative agencies.
  • Preferred Qualifications:

  • Experience in marketing retail fuels, convenience retailing, mobile apps, loyalty programs, and/or partnerships.
  • Experience using creative development application.
  • Experience with Salesforce and MPM.
  • Deadline oriented, ability to work under tight deadlines, many moving parts.
  • Excellent communication, teamwork, and project management skills.
  • Adaptable and flexible, comfortable in a dynamic environment and change management.
  • Additional considerations:

  • Concept, execution, production, delivery to measurement of content.
  • Digital, Mobile App, email, social, web and print production experience.
  • Adobe creative cloud.
  • CX, UX and brand experience.
  • Project management and familiar with Project management systems/tools.
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