Admissions Advisor

This range is provided by Primrose Schools. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.

$27.00/hr - $34.00/hr

The Admissions Advisor serves as the first point of contact for prospective families and plays a critical role in driving enrollment growth. This position combines sales, marketing, admissions, and customer service responsibilities to ensure a positive and engaging experience for families from initial inquiry through enrollment.

• Manage all incoming inquiries (phone, email, web, and walk-ins) and guide families through the admissions process
• Schedule and conduct school tours, highlighting programs, curriculum, and unique value propositions
• Maintain accurate records of prospective families and enrollment status
• Assist families with enrollment paperwork, waitlists, and tuition information
• Follow up consistently with prospective families to convert leads into enrollments
• Actively promote school programs and services to meet or exceed enrollment goals
• Utilize consultative sales techniques to identify family needs and recommend appropriate programs
• Track leads, tour conversions, and enrollment metrics
• Participate in enrollment forecasting and capacity planning

• Support marketing initiatives to increase brand awareness and lead generation
• Represent the school at community events, open houses, and outreach activities
• Build and maintain relationships with local businesses, realtors, and community partners
• Assist with social media, events, and promotional campaigns as needed

• Deliver exceptional customer service to prospective and current families
• Address questions, concerns, and objections professionally and promptly
• Foster strong relationships with families to support retention and referrals
• Collaborate with leadership and staff to ensure a seamless onboarding experience

• Maintain CRM systems, inquiry logs, and enrollment reports
• Collaborate with directors, teachers, and corporate partners
• Ensure compliance with school policies, procedures, and licensing requirements

• Associate or Bachelor’s degree required
• 2+ years of experience in admissions, sales, marketing, and customer service
• Strong interpersonal, communication, and presentation skills
• Goal‑oriented with a proven ability to meet or exceed sales targets
• Proficiency in CRM systems, Microsoft Office, and/or enrollment software
• Ability to multitask, prioritize, and work in a fast‑paced environment
• Experience in early childhood education, private school admissions, or related fields
• Knowledge of lead management, marketing funnels, and sales follow‑up strategies
• Event planning and community outreach experience
• On‑site school setting with frequent interaction with families
• Some evening or weekend events may be required

Associate

Full‑time

Administrative and Sales

Education Administration Programs and Education

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