CRM Specialist: Loyalty

CRM Specialist:
Loyalty
Sun International
2026/09/28 Sandton

Job Reference Number: SI-1191
Department: A&G - IT : IT Operations
Business Unit:
Industry: Information Technology
Job Type: Permanent
Positions Available: 1
Salary: Market Related Sun Bet is looking for a CRM Specialist:
Loyalty to manage and optimise the MVG loyalty programme. The role will manage points, tiers and rewards, deliver personalised multi-channel communications, analyse player behaviour and optimise loyalty initiatives to drive player engagement, retention and lifetime value.

The CRM Specialist:
Loyalty is responsible for the end-to-end operational management and optimisation of Sun Bet's MVG loyalty programme, ensuring an engaging and rewarding experience for players across the online gaming and sports betting environment.

The role manages loyalty programme mechanics including points accrual, tier structures, benefits and rewards, while using CRM technology, player data and multi-channel communications to drive engagement, retention and lifetime value. The specialist will also analyse loyalty performance, segment player audiences, optimise communications through testing and ensure the programme operates accurately and in line with commercial and regulatory requirements.

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Loyalty Programme & Rewards Management
• CRM & Loyalty Platform Managementl>li> ...